Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on Apr 21, 2017 3:21:26 PM

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure[...]

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on Apr 19, 2017 10:12:43 AM

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of th[...]

Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on Apr 13, 2017 11:48:21 AM

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

How to Solve Customer Engagement Challenges

Posted by Alexandra Gehringer on Apr 11, 2017 10:28:41 AM

It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’ success? And how does one go about solving potential (or current) customer engagement challenges? 

4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Posted by Alexandra Gehringer on Apr 6, 2017 10:44:14 AM

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? 

26 Surprising Facts About Video Engagement

Posted by Alexandra Gehringer on Mar 31, 2017 10:08:00 AM

When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how it can cont[...]

Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards

Posted by Alexandra Gehringer on Mar 30, 2017 11:01:40 AM

Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that[...]

Will Personalized Marketing Ever Rule the Marketing Industry?

Posted by Alexandra Gehringer on Mar 29, 2017 10:29:47 AM

In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalization. 

How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on Mar 27, 2017 10:35:19 AM

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the e[...]

7 Ways to Make a Good Retention Rate Even Better

Posted by Alexandra Gehringer on Mar 21, 2017 5:49:41 PM

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know j[...]

What is Native Personalized Video and Why Should I Care?

Posted by Yotam Benami on Mar 20, 2017 12:14:10 PM

Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video 

The Leading Cause of Customer Churn, And How to Avoid It

Posted by Alexandra Gehringer on Mar 14, 2017 10:18:09 AM

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor custo[...]

6 Little Changes That Will Make a Big Difference in Your Churn Rate

Posted by Alexandra Gehringer on Mar 6, 2017 12:15:38 PM

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the pretending in the world won’t turn that dream into a reality. 

4 Things Your Boss Wishes You Knew About Customer Retention

Posted by Alexandra Gehringer on Feb 28, 2017 10:51:24 AM

Before you can master customer retention, you’ve got to understand people. What makes us purchase? What makes us loyal? Or, conversely, what pushes us away? And what the heck makes retention so important? 

7 Rules Your Video Marketing Strategy Shouldn’t Ignore

Posted by Alexandra Gehringer on Feb 23, 2017 4:48:01 PM

So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium? 

But while “going viral” is a common dream fo[...]

A Guide to Launching Your First Video Campaign

Posted by Alexandra Gehringer on Feb 21, 2017 11:17:52 AM

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also[...]

Become an Expert in Interactive Marketing with These 5 Tips

Posted by Alexandra Gehringer on Feb 15, 2017 2:17:13 PM

Let’s start off by answering two basic questions. First, what is interactive marketing? 

7 Signs You Are a Creative Advertising Expert

Posted by Alexandra Gehringer on Feb 13, 2017 12:01:52 PM

This post could boil down to one simple statement: “I wish I’d thought of that.” 

Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely de[...]

How to Get More Results Out of Your Creative Management

Posted by Alexandra Gehringer on Feb 10, 2017 11:19:58 AM

It’s pretty easy to list the traits of a bad creative manager. Short-sighted, impulsive, stubborn, ego-driven, unconstructive or unclear in their feedback, resistant of change, impossible to approach or simply impossible to work with… Feel free to take a moment to remember a miserable leader you [...]

4 Tips for Enhancing Your Programmatic Advertising with The Right Creative

Posted by Alexandra Gehringer on Feb 8, 2017 3:50:26 PM

According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs.[...]

How Music for Life Launched a Personalized Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate

Posted by Alexandra Gehringer on Feb 8, 2017 3:06:49 PM

Music for Life is a charity organization created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities.

2016 marked the 10th edition of The[...]

Driving Loyalty by Putting a Face on Chatbots

Posted by Yotam Benami on Jan 31, 2017 12:02:54 PM

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would instantly confirm that.  After all, as a self-serve tool, chatbot[...]

6 Ways to Inspire Your Creative Team in 2017

Posted by Alexandra Gehringer on Jan 30, 2017 3:03:56 PM

January’s a tough month when it comes to inspiring motivation and innovation within a creative team, or really any team for that matter. Everyone has recently emerged from the haze of the holidays and is physically back at work, but mentally…maybe not so much, not just yet. 

How to Use Video in Your Email Marketing Campaign

Posted by Admin on Jan 27, 2017 12:37:00 PM

Visual content, including video, played a major role in all digital media marketing campaigns in 2016 and will continue to play a greater role this year and beyond. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length; however,[...]

Cadbury Launched Two Successful Personalized Video Campaigns: One to Gain Foothold in a New Market, the Other to Introduce a Product Line

Posted by Alexandra Gehringer on Jan 23, 2017 10:16:06 AM

Cadbury, a Mondeléz International Inc. brand, is the second largest confectionary brand in the world, operating in more than 50 countries worldwide. They are well known for their fun, engaging marketing and advertising launches. 

10 Things Your Video Content Marketing Strategy Should Include

Posted by Admin on Jan 19, 2017 9:44:00 AM

What is video content marketing and why has it become such a prominent part of any digital marketer's toolbox? How can you utilize this technology to market your brand and to increase your sales figures? 

The Two Undeniably Biggest Trends at CES 2017

Posted by Alexandra Gehringer on Jan 12, 2017 2:44:21 PM

Each year CES rolls out the most dazzling new tech products – some are gimmicky gadgets exhibiting more flash than purpose, others are true examples of impressive innovation in their field. It’s the latter that sets the tone for what the industry’s major trends will be for that year and beyond. 

4 Ted Talks That Everyone in the Creative Industry Should Watch

Posted by Alexandra Gehringer on Jan 11, 2017 1:18:10 PM

It’s all too easy to lose track of time once you go down the TED Talk rabbit hole. The 15-20 minute video bites of wisdom shared by industry leaders, researchers, experts and authors are all but irresistible. They’re visually engaging, frequently funny and always interesting.

How to Build an Empire with Personalized Video Content Marketing

Posted by Alexandra Gehringer on Dec 30, 2016 2:00:00 PM

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’[...]

What the World Would Be Like Without Marketing Personalization

Posted by Alexandra Gehringer on Dec 23, 2016 11:16:24 AM

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you were never even remembered.

How Video Personalization Solves A Major Marketing Challenge

Posted by Alexandra Gehringer on Dec 22, 2016 2:45:17 AM

In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming ma[...]

The One Marketing Automation Hack That Deserves Your Attention

Posted by Alexandra Gehringer on Dec 16, 2016 3:55:14 PM

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently d[...]

You’re Losing Money If You Ignore These 3 Crucial Marketing Tools

Posted by Alexandra Gehringer on Dec 15, 2016 12:57:11 PM

We know marketing can be overwhelming. There are a lot of cogs in the machine, and it’s tough to discern which marketing tools can work for your business and which will just leave your head spinning. The good news is you don’t need to be everywhere using everything all at once. 

Why Data-Driven Marketing Can Be Your Crystal Ball

Posted by Alexandra Gehringer on Dec 9, 2016 4:49:50 PM

So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback[...]

6 Common Lies About Drip Campaigns

Posted by Alexandra Gehringer on Dec 8, 2016 3:34:00 PM

Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip campaign because they truly have the power of producing excellent business results. 

ITN Productions Wins at 2016 Content Marketing Awards for Barclays Personalized Video Campaign

Posted by Alexandra Gehringer on Dec 1, 2016 2:13:30 PM

ITN Productions has won a gold Content Marketing Award in the category of “Best Finance” for the Premier Personalization Film they produced for Barclays UK. The Personalized Video was sent to all Barclays UK Premier clients upon sign-up and featured a voice-over with their name, as well as other [...]

Why Video Changes the Game for Customer Acquisition

Posted by Alexandra Gehringer on Nov 24, 2016 11:11:16 AM

You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers. 

Monarch Holidays Personalized Video Campaign Has Won a Data Storytelling Award

Posted by Alexandra Gehringer on Nov 21, 2016 10:30:00 AM

Monarch Holidays has won the “Personalization” category at the 2016 Data Storytelling Awards for the Personalized Video campaign they sent to customers while merging with Cosmos Holidays.

4 Reasons You Should Add Video to Your Marketing Strategy

Posted by Alexandra Gehringer on Nov 17, 2016 11:43:49 AM

Data suggests that digital video ad spending will increase from $9.9 billion, where it currently stands in 2016, to $28.08 billion by 2020. This means within advertising, video is the fastest growing category on mobile, on desktop and overall, as reported in a survey conducted by Cowen and Compan[...]

Mercer Used Personalized Video to Explain Pensions and Engage Employees

Posted by Alexandra Gehringer on Nov 15, 2016 12:08:54 PM

World renowned human resources consulting firm Mercer is in the business of helping people engage with and understand their employee benefits. Because what good is a benefit if you’re not taking full advantage of it? 

How to Solve Customer Engagement Challenges with Personalized Video

Posted by Alexandra Gehringer on Nov 10, 2016 3:34:48 PM

The quest to earn customer attention and loyalty can seem never ending. Amid the ever-changing landscape of social media, the unrelenting chaos of an inbox and the constant noise of competing messages, it can feel impossible to fully engage customers. And whether you realize it or not, you might [...]

Utilities Providers: Improve Your Customer Engagement

Posted by Alexandra Gehringer on Nov 9, 2016 12:29:37 PM

A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries. 

Barclays’ Personalized Onboarding Video was Nominated for a 2016 Drum Marketing Award

Posted by Alexandra Gehringer on Nov 2, 2016 11:00:00 AM

Barclays was nominated for a 2016 Drum Marketing Award in the category of “Direct and Promotional Strategy of the Year.” The bank took an outstanding approach to welcoming new clients when they launched an email campaign featuring a short, friendly Personalized Video. The video offered a warmer [...]

5 Effective Customer Engagement Tips for Insurance Marketers

Posted by Alexandra Gehringer on Oct 31, 2016 10:12:24 AM

Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy[...]

Why 90% of Marketing Execs Think Personalized Marketing is the Future

Posted by Alexandra Gehringer on Oct 26, 2016 11:00:00 AM

Anyone who has an inbox, a social media feed or even a Wi-Fi connection knows just how many messages jockey for their attention each day. It’s a lot, and most of them never see any level of engagement.

Why These 6 Popular Video Marketing Campaigns Work

Posted by Alexandra Gehringer on Oct 24, 2016 1:00:00 PM

Video marketing is a powerful tool to effectively communicate with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video.

Video Marketing Best Practices for 2017

Posted by Alexandra Gehringer on Oct 20, 2016 1:48:17 PM

Marketers are quickly embracing the powerful potential of video when communicating with customers. Humans process visual information 60,000 times faster than text and remember audio-visual info 68% more reliably than text. If you can have a tool in your arsenal that produces those types of number[...]

How Monarch Holidays Used Personalized Video to Engage Customers

Posted by Alexandra Gehringer on Oct 5, 2016 11:07:16 AM

When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.

Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on Sep 28, 2016 3:13:58 PM

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought [...]

Insuring Millennials: From Transactional to Relational Engagement

Posted by Yotam Benami on Aug 3, 2016 3:16:53 AM

Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built[...]

Big Data: The Last Mile

Posted by Yotam Benami on Jul 21, 2016 8:00:25 AM

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. Howev[...]

Personalized Video Marketing Wins Again!

Posted by Adam Titcher on Jul 11, 2016 1:00:32 PM

Video Marketing Announcement:

Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers.

The experts guide to a $1000 video ad –Idomoo

Posted by Adam Titcher on Jun 14, 2016 8:44:20 AM

There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.

Video Ad Captioning for Dummies

Posted by Adam Titcher on May 3, 2016 7:34:04 AM

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives[...]

Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on Apr 21, 2016 8:12:25 AM

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. [...]

The Ideal Video Length When Marketing Content

Posted by Adam Titcher on Apr 12, 2016 10:18:59 AM

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

PR Newswire – Idomoo and NABShow Collaborate on Personalized Video Invitation for Conference in Las Vegas

Posted by Adam Titcher on Mar 8, 2016 12:00:46 PM
PR Newswire

Share the Gift of Love with a Valentine's Day Personalized Video on Facebook

Posted by Adam Titcher on Feb 14, 2016 8:16:29 AM

Once a year there’s this special day, reminding us to cherish the special moments we share with the ones we love. This is Valentine's Day and we can surprise him or her with something unique, like a box of chocolates, a bouquet of flowers, or a candlelit dinner. On top of all this you can now sen[...]

Building a personalized video campaign– part 3 – Idomoo

Posted by Adi Janowitz on Jan 21, 2016 6:55:24 AM

It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-produc[...]

Why Utilities Must Enhance Customer Engagement

Posted by Danny Kalish on Jan 5, 2016 10:42:23 AM

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

Building Your Own Personalized Video Campaign Part 2: Production and Animation

Posted by Ron Ganbar on Dec 30, 2015 7:26:46 AM

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll d[...]

7 Predictions for 2016 – Forecasts for Marketing Teams

Posted by Adam Titcher on Dec 28, 2015 6:50:14 AM

Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your [...]

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on Dec 21, 2015 9:47:30 AM

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: estab[...]

Idomoo Featured in Webbmedia Group's 2016 Trend Report

Posted by Adam Titcher on Dec 17, 2015 2:03:54 PM

At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they've published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to wat[...]

Participation in the Adobe Video World Event

Posted by Shir Epelbaum on Dec 10, 2015 12:21:50 AM

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on Dec 2, 2015 6:57:16 AM

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Som[...]

Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on Nov 24, 2015 10:50:09 AM

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. I[...]

Creativity in Email Marketing

Posted by Adam Titcher on Nov 17, 2015 6:39:07 AM

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

5 Video Marketing Myths - True or False?

Posted by Michael Elias on Nov 2, 2015 4:52:53 AM

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

How to Select the Right Case for Personalized Video

Posted by Danny Kalish on Oct 29, 2015 7:54:32 AM

Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

4 Best KPIs for Measuring PersonalizedVideo success – Idomoo

Posted by Danny Kalish on Oct 21, 2015 9:07:26 AM

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.

More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on Sep 10, 2015 4:31:49 AM

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple [...]

Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on Sep 7, 2015 9:40:00 AM

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing p[...]

5 Practices to Getting You Started with Data Driven Marketing Campaigns

Posted by Adam Titcher on Aug 30, 2015 8:32:12 AM

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!

Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on Aug 6, 2015 1:56:21 PM

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

Building a Profound Customer Experience for Telecom Companies

Posted by Adam Titcher on Jul 30, 2015 4:24:29 AM

Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience.

Communicating with residents in the City of the Future

Posted by Yotam Benami on Jul 28, 2015 2:39:56 AM

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment f[...]

Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on Jul 23, 2015 8:45:38 AM

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

Growth Hacking through Personalized Videos

Posted by Adam Titcher on Jul 8, 2015 4:21:27 AM

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tact[...]

Video Advertising News - Idomoo Launches the Dynamic Storybuilding Suite Independently

Posted by Adam Titcher on Jul 6, 2015 8:33:10 AM

Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own person[...]

PR Newswire - Idomoo Allows for Independent, Automated Personalized Video Creation

Posted by Adam Titcher on Jul 2, 2015 4:24:49 AM

Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite

Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology

CMSWire - Idomoo Gets Personal with Video Platform

Posted by Adam Titcher on Jul 2, 2015 4:12:55 AM

"Watch this. And this." How often have you heard those words in the enterprise?

Venture Beat - Idomoo launches Storybuilder so every agency can create Minority Report-like videos

Posted by Adam Titcher on Jul 2, 2015 3:57:46 AM
A mass-personalized video "magazine," using Idomoo's new Storybuilder Suite.

Idomoo Storybuilding Suite: Introducing a new world of digital communication

Posted by Yaron Kalish on Jul 1, 2015 9:34:48 AM

Consumer Goods are Going Digital via Personalized Videos

Posted by Michael Elias on Jun 15, 2015 3:33:04 AM

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers - ever be personalized?

The Evolution of Visual Communication: From TV to PV - Personalized Video

Posted by Danny Kalish on Jun 4, 2015 8:49:50 AM

200 Million Years of Visual Communication

Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the p[...]

4 Ways Marketers Can Connect Effectively with Millennials

Posted by Danny Kalish on Jun 3, 2015 9:29:57 AM

They're plugged in and have plenty of choices. How do you reach them? Personalize.

If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may [...]

7 Reasons to Enter the China Online Video Market

Posted by Michael Elias on May 25, 2015 7:33:20 AM

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear bas[...]

Disruptive Views - 5 companies that deliver content personalisation today

Posted by Adam Titcher on May 18, 2015 9:00:28 AM

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve in[...]

Insurance Innovation Reporter - Why Insurance Companies Must Hop on the Digital Bandwagon

Posted by Adam Titcher on May 18, 2015 8:51:45 AM

Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the[...]

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015 9:49:12 AM

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personaliz[...]

Ragan's PR Daily Best Marketing Video Award

Posted by Adam Titcher on May 10, 2015 5:22:41 AM

Best Marketing Video

We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award.  Ragan's PR hailed PPL's ca[...]

Lassu - Top 10 New Solutions at Loyalty Expo Orlando

Posted by Adam Titcher on May 5, 2015 5:27:09 AM

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo.

As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the [...]

Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on Apr 30, 2015 9:08:37 AM

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a fin[...]

Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on Apr 16, 2015 9:37:33 AM

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of [...]

Idomoo Selects OpenGL Technology

Posted by Michael Ivanov on Apr 7, 2015 7:15:59 AM

Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology

Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use cases to l[...]

6 Key Elements to Consider When Choosing a Personalized Video Platform

Posted by Danny Kalish on Apr 5, 2015 6:56:23 AM

So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified th[...]

Outstanding Customer Experience for Insurance Companies – Part 2

Posted by Adam Titcher on Mar 30, 2015 9:38:50 AM

Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CM[...]

Idomoo has developed a video template for Insurance companies

Posted by Adam Titcher on Mar 26, 2015 10:24:58 AM

ORLANDO, Florida, March 25, 2015 /PRNewswire/ --

Subscribe to our blog!


Posts by Topic


Posts by Topic

see all