Adam Titcher

Adam Titcher
Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration.

Recent Posts

Personalized Video Marketing Wins Again!

Posted by Adam Titcher on Jul 11, 2016 1:00:32 PM

Video Marketing Announcement:

Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers.

The experts guide to a $1000 video ad –Idomoo

Posted by Adam Titcher on Jun 14, 2016 8:44:20 AM

There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.

Video Ad Captioning for Dummies

Posted by Adam Titcher on May 3, 2016 7:34:04 AM

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives[...]

Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on Apr 21, 2016 8:12:25 AM

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. [...]

The Ideal Video Length When Marketing Content

Posted by Adam Titcher on Apr 12, 2016 10:18:59 AM

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

PR Newswire – Idomoo and NABShow Collaborate on Personalized Video Invitation for Conference in Las Vegas

Posted by Adam Titcher on Mar 8, 2016 12:00:46 PM
PR Newswire

Share the Gift of Love with a Valentine's Day Personalized Video on Facebook

Posted by Adam Titcher on Feb 14, 2016 8:16:29 AM

Once a year there’s this special day, reminding us to cherish the special moments we share with the ones we love. This is Valentine's Day and we can surprise him or her with something unique, like a box of chocolates, a bouquet of flowers, or a candlelit dinner. On top of all this you can now sen[...]

7 Predictions for 2016 – Forecasts for Marketing Teams

Posted by Adam Titcher on Dec 28, 2015 6:50:14 AM

Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your [...]

Idomoo Featured in Webbmedia Group's 2016 Trend Report

Posted by Adam Titcher on Dec 17, 2015 2:03:54 PM

At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they've published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to wat[...]

Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on Dec 2, 2015 6:57:16 AM

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Som[...]

Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on Nov 24, 2015 10:50:09 AM

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. I[...]

Creativity in Email Marketing

Posted by Adam Titcher on Nov 17, 2015 6:39:07 AM

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on Sep 10, 2015 4:31:49 AM

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple [...]

Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on Sep 7, 2015 9:40:00 AM

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing p[...]

5 Practices to Getting You Started with Data Driven Marketing Campaigns

Posted by Adam Titcher on Aug 30, 2015 8:32:12 AM

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!

Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on Aug 6, 2015 1:56:21 PM

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

Building a Profound Customer Experience for Telecom Companies

Posted by Adam Titcher on Jul 30, 2015 4:24:29 AM

Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience.

Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on Jul 23, 2015 8:45:38 AM

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

Growth Hacking through Personalized Videos

Posted by Adam Titcher on Jul 8, 2015 4:21:27 AM

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tact[...]

Video Advertising News - Idomoo Launches the Dynamic Storybuilding Suite Independently

Posted by Adam Titcher on Jul 6, 2015 8:33:10 AM

Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own person[...]

PR Newswire - Idomoo Allows for Independent, Automated Personalized Video Creation

Posted by Adam Titcher on Jul 2, 2015 4:24:49 AM

Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite

Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology

CMSWire - Idomoo Gets Personal with Video Platform

Posted by Adam Titcher on Jul 2, 2015 4:12:55 AM

"Watch this. And this." How often have you heard those words in the enterprise?

Venture Beat - Idomoo launches Storybuilder so every agency can create Minority Report-like videos

Posted by Adam Titcher on Jul 2, 2015 3:57:46 AM
A mass-personalized video "magazine," using Idomoo's new Storybuilder Suite.

Disruptive Views - 5 companies that deliver content personalisation today

Posted by Adam Titcher on May 18, 2015 9:00:28 AM

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve in[...]

Insurance Innovation Reporter - Why Insurance Companies Must Hop on the Digital Bandwagon

Posted by Adam Titcher on May 18, 2015 8:51:45 AM

Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the[...]

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015 9:49:12 AM

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personaliz[...]

Ragan's PR Daily Best Marketing Video Award

Posted by Adam Titcher on May 10, 2015 5:22:41 AM

Best Marketing Video

We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award.  Ragan's PR hailed PPL's ca[...]

Lassu - Top 10 New Solutions at Loyalty Expo Orlando

Posted by Adam Titcher on May 5, 2015 5:27:09 AM

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo.

As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the [...]

Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on Apr 30, 2015 9:08:37 AM

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a fin[...]

Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on Apr 16, 2015 9:37:33 AM

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of [...]

Outstanding Customer Experience for Insurance Companies – Part 2

Posted by Adam Titcher on Mar 30, 2015 9:38:50 AM

Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CM[...]

Idomoo has developed a video template for Insurance companies

Posted by Adam Titcher on Mar 26, 2015 10:24:58 AM

ORLANDO, Florida, March 25, 2015 /PRNewswire/ --

Idomoo & Entropy Selected by BBVA to Enhance Customer Engagement for Digital Clients

Posted by Adam Titcher on Mar 26, 2015 10:00:39 AM

Use of Personalized Videos in Pension Campaign Drove Growth in Contributions

Outstanding Customer Experience for Insurance Companies - Part 1

Posted by Adam Titcher on Mar 23, 2015 10:07:42 AM

Threats and Trends Insurance Companies Need To Be Aware Of

Competition, attrition and everything in-between

Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers [...]

Idomoo Personalized Video Technology Makes Customer Onboarding Easy for Deutsche Telekom

Posted by Adam Titcher on Mar 8, 2015 4:43:43 AM

Deutsche Telekom has selected Idomoo, a personalized video platform provider, to create thousands of personalized videos for smooth onboarding of its new customers in Hungary.  According to Idomoo, it was tasked with creating personalized videos, addressing thousands of new Deutsche Telekom custo[...]

Idomoo and Deutsche Telekom Team for Personalised Video Platform

Posted by Adam Titcher on Mar 5, 2015 6:09:12 AM

Customer personalisation firm Idomoo has expanded its partnership with Deutsche Telekom to implement its Personalised Video Platform for the company and bring unique video content to customers.

Can data-driven video fix the content relevance problem? Idomoo says yes

Posted by Adam Titcher on Mar 5, 2015 5:47:58 AM

Diginomica opens its series of articles on #MWC15 with a feature about Idomoo and how its data-driven videos address the "relevance crisis."

Idomoo Expands Partnership With Deutsche Telekom to Provide Personalized Videos for Improved Customer Experience

Posted by Adam Titcher on Mar 2, 2015 8:34:24 AM

BARCELONAMarch 2, 2015 /PRNewswire/ --

Going Viral - The Elements of Viral Video and How to Get Them to Work for You

Posted by Adam Titcher on Feb 18, 2015 6:15:01 AM

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

Posted by Adam Titcher on Feb 12, 2015 5:49:08 AM

For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time!

Create Your Love Story Movie

Posted by Adam Titcher on Feb 11, 2015 7:57:47 AM

Love it or hate it, Valentine's Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it's estimated that $18.9 billion will be spent on gifts with…" $1.5 billion on the gift that keeps on givi[...]

From Personal to Impersonal: How Customer Loyalty Has Changed Over Time

Posted by Adam Titcher on Jan 29, 2015 2:29:11 PM

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing t[...]

Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on Jan 20, 2015 2:43:40 PM

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real [...]

BT Launches New Service That Lets Companies Direct And Produce Personalized Video Messages

Posted by Adam Titcher on Jan 13, 2015 2:00:20 PM

Cloud based service delivers a new differentiating capability to organizations that put their customers first

Emotional Marketing for Outstanding Campaign Results

Posted by Adam Titcher on Jan 12, 2015 11:18:00 AM

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with produc[...]

Personalised Video from CMO.com

Posted by Adam Titcher on Jan 1, 2015 6:12:37 AM

Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

Posted by Adam Titcher on Jan 1, 2015 5:50:40 AM

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.

This is a common challenge tha[...]

Dynamic Video Ads Changing the Game at CES 2015

Posted by Adam Titcher on Dec 18, 2014 10:23:13 AM

Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on Dec 3, 2014 3:33:08 PM

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on Dec 3, 2014 5:41:17 AM

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.

Idomoo Introduces Dynamic Video Ads for Ecommerce

Posted by Adam Titcher on Dec 1, 2014 11:04:04 AM

300% increase in CTR over traditional video advertising and 600% over Display advertising. 200% ROI increase compared to standard store conversion.

Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

Posted by Adam Titcher on Nov 30, 2014 10:36:31 AM

Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer's own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communicat[...]

Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

Posted by Adam Titcher on Nov 30, 2014 8:50:49 AM

Unique, Memorable Facebook Campaign Generates Social Engagement and Brand Affinity, Delivering 65% Click-through and 33.6% Conversion

Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award

Posted by Adam Titcher on Nov 1, 2014 7:31:33 AM

Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the[...]

Zurich Wins an ICEA Innovation in Insurance Award

Posted by Adam Titcher on Jul 1, 2014 7:00:04 AM

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovativ[...]

When Idomoo Met Scoble

Posted by Adam Titcher on Jun 30, 2014 8:03:02 AM

Recently Idomoo's CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo's PV visionary.

Another Win for Idomoo: The GTB Innovation Awards 2014

Posted by Adam Titcher on May 15, 2014 8:26:07 AM

We here at Idomoo are ecstatic to share that we have received the Best Consumer Innovation at the Global Telecoms Business Innovation Awards that were hosted at the Park Lane Hotel in London.

Idomoo Honored with French Award For Innovation

Posted by Adam Titcher on Apr 14, 2014 8:10:44 AM

We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended by France’s Foreign Minister a[...]

The Psychology of Retirement Saving

Posted by Adam Titcher on Mar 18, 2014 8:59:29 AM

If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you're behind on the latest thinking in "behavioral finance"—the study of how human psychology impacts investing and markets...

How to Move People by Telling their Stories

Posted by Adam Titcher on Feb 21, 2014 8:08:48 AM

Conveying information in the form of a narrative helps us focus, recognize what is important, connect events, anticipate, and learn.

Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

Posted by Adam Titcher on Feb 12, 2014 8:51:44 AM

You can tell a lot about what's about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world's best personalised website.

The 20 Hottest Startups in Israel

Posted by Adam Titcher on Sep 12, 2013 9:16:54 AM

Personalized Video Is Changing the Way We Communicate

Posted by Adam Titcher on Aug 20, 2013 9:19:27 AM

The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium, and while we doubt that personalized video[...]

Q&A with Idomoo co-founder and CEO Yaron Kalish

Posted by Adam Titcher on Jul 26, 2013 9:24:40 AM

The Hod HaSharon, Israel-based startup, which offers a solution that allows companies to create individualized video content for customers, closed a nearly $9 million Series A funding round in mid-June...

Idomoo Closes $9 Million Funding Round for Its Personalized Video Service

Posted by Adam Titcher on Jun 13, 2013 9:39:04 AM

Idomoo, the innovative personalized video platform, announces today that it has closed a $9 million round of equity funding led by New York based Marker LLC. Idomoo provides a versatile and robust platform for the easy and rapid creation of personalized videos that help companies improve every cu[...]

Idomoo Closes $9M To Develop On-The-Fly Personalised Video Platform For Brands

Posted by Adam Titcher on Jun 12, 2013 9:36:38 AM

Idomoo has now closed a $9 million funding round led by New York based Marker LLC. The startup provides a platform to create – you guessed it – personalised videos...

Idomoo Picks up $9M to Tailor Marketing Videos to Specific Customers

Posted by Adam Titcher on Jun 12, 2013 9:29:57 AM

Idomoo creates personalized videos for businesses that want to communicate with their customers in an unusual, eye-catching way. This could be used for bills, loyalty points updates, custom offers or any other kind of customer communications...

Personalized Video Platform Startup Idomoo Lands $9m in a Round Led by Marker

Posted by Adam Titcher on Jun 12, 2013 9:27:52 AM

Israeli startup Idomoo has raised $9 million in funding in a round led by New York-based investment firm Marker. The cash will be used to bolster its cloud-based software platform, which enables companies to create personalized videos and improve customer interactions...

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