Idomoo Blog

Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on November 24, 2015

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. In this post, we’re going to talk about methods you can use to create compelling and creative videos that will enhance your campaign results and elevate them from the lackluster results you might be us...

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Creativity in Email Marketing

Posted by Adam Titcher on November 17, 2015

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

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More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on September 10, 2015

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.

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Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on September 7, 2015

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to offer consumers something they want, and not what your brand would like them to want. Whether that “something” is a look back at physical fitness achievements or learning about...

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5 Practices to Getting You Started with Data Driven Marketing Campaigns

Posted by Adam Titcher on August 30, 2015

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!

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Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on August 6, 2015

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

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Building a Profound Customer Experience for Telecom Companies

Posted by Adam Titcher on July 30, 2015

Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience.

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Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on July 23, 2015

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

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Growth Hacking through Personalized Videos

Posted by Adam Titcher on July 8, 2015

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive advantage for their business.

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Video Advertising News - Idomoo Launches the Dynamic Storybuilding Suite Independently

Posted by Adam Titcher on July 6, 2015

Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own personalized video. The new offering encompasses the whole process of creating personalized video right from creative to design, from animation to rendering, and distribution. The product bundles all of the...

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