Idomoo Blog

PR Newswire - Idomoo Allows for Independent, Automated Personalized Video Creation

Posted by Adam Titcher on July 2, 2015

Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite

Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology

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CMSWire - Idomoo Gets Personal with Video Platform

Posted by Adam Titcher on July 2, 2015

"Watch this. And this." How often have you heard those words in the enterprise?

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Venture Beat - Idomoo launches Storybuilder so every agency can create Minority Report-like videos

Posted by Adam Titcher on July 2, 2015
A mass-personalized video "magazine," using Idomoo's new Storybuilder Suite.
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Disruptive Views - 5 companies that deliver content personalisation today

Posted by Adam Titcher on May 18, 2015

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve included a range of applications specifically focussed on B2B content marketeers.

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Insurance Innovation Reporter - Why Insurance Companies Must Hop on the Digital Bandwagon

Posted by Adam Titcher on May 18, 2015

Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the Boston Consulting Group explain that this is a consequence of two factors: the role of new technology and the emergence of a younger “millennial” generation of customers. Together, these two factors ...

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4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer rela...

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Ragan's PR Daily Best Marketing Video Award

Posted by Adam Titcher on May 10, 2015

Best Marketing Video

We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award.  Ragan's PR hailed PPL's campaign as "an exciting and innovative marriage of video, data, and technology."

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Lassu - Top 10 New Solutions at Loyalty Expo Orlando

Posted by Adam Titcher on May 5, 2015

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo.

As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the event itself. It’s a big commitment for someone from our part of the world, so I thought I would share my insights and observations with you from the event.

Event Overview

A total of 429 persons atten...

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Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on April 30, 2015

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a financial nuisance. They're marked for their usage and those fees are a kind of stamp on how your customers live their life. It's hard to shake off the negativity associated with charges and all things b...

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Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on April 16, 2015

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

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