Idomoo Blog

Create Your Love Story Movie

Posted by Adam Titcher on February 11, 2015

Love it or hate it, Valentine's Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it's estimated that $18.9 billion will be spent on gifts with…" $1.5 billion on the gift that keeps on giving: gift cards."

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From Personal to Impersonal: How Customer Loyalty Has Changed Over Time

Posted by Adam Titcher on January 29, 2015

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing to make them feel welcome so that they will continue to use your services?

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Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on January 20, 2015

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first of its kind to celebrate the power of associating someone’s first name in a playful, social way with a product by swapping out Coke’s famous ...

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BT Launches New Service That Lets Companies Direct And Produce Personalized Video Messages

Posted by Adam Titcher on January 13, 2015

Cloud based service delivers a new differentiating capability to organizations that put their customers first

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Emotional Marketing for Outstanding Campaign Results

Posted by Adam Titcher on January 12, 2015

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with product differentiation so at the end of the day, many industries do not really change. Companies in a given industry basically offer the same products or services time and time again. Telecom companies may...

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Personalised Video from CMO.com

Posted by Adam Titcher on January 1, 2015

Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

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Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

Posted by Adam Titcher on January 1, 2015

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.

This is a common challenge that Mondelēz International faces in engaging consumers on a global scale. After all, in today’s omnichannel universe, “simply pushing advertising or content to consumers won’t work anymore,” said Josep ...

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Dynamic Video Ads Changing the Game at CES 2015

Posted by Adam Titcher on December 18, 2014
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Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on December 3, 2014

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

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Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on December 3, 2014

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.

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