Idomoo Blog

Idomoo Announces the Launch of PVaaS™ 2.0: Here’s What’s New!

Posted by Alexandra Gehringer on October 5, 2017

We are pleased to announce the release of PVaaS™ 2.0, the latest version of our Personalized Video as a Service platform. Version 2.0 truly marks the arrival of Native Personalized Video, a concept we have been developing for quite some time. What does Native Personalized Video mean? In short – that data-driven videos of all sorts are able to match the quality of “standard” video productions. 

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Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program

Posted by Alexandra Gehringer on August 15, 2017

Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform. 

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How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates

Posted by Alexandra Gehringer on August 9, 2017

It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only 100 brand advocates that sales and marketing personnel could go to for help. 

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How to Use Video to Make Your Business Personal

Posted by Alexandra Gehringer on August 7, 2017

Marketers are ultimately interested in influencing consumer behavior, right? It doesn’t matter if you want someone to buy a product, enroll in a service, become loyal to a brand or align with a particular set of values. No matter what you’re trying to do, you’re not going to get very far unless you have a personal connection with the people you’re speaking to.

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3 Pro Tips for Including Personalization in Video Campaigns

Posted by Alexandra Gehringer on July 31, 2017

Personalized Video marketing campaigns are an excellent way of engaging customers with information that’s both visually driven and individually relevant. Why does this matter so much?

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4 Creative Video Ideas You Shouldn’t Be Afraid to Try

Posted by Alexandra Gehringer on July 12, 2017

How often have you told your video marketing team, or even been instructed yourself, to think outside the box? While the notion of “thinking outside the box” conjures groundbreaking and exciting creative video ideas, many people are hesitant to commit to creatively risky concepts – especially when those concepts need to be pitched to a client. 

And that’s how brands fall into the cycle of gently revamping and recycling marketing campaigns, and never actually producing videos that push the en...

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The #1 Video Stat You Need to Know [Infographic]

Posted by Alexandra Gehringer on July 7, 2017

As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible results. 

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Idomoo and Unilever Partner on Dynamic Video Ads Campaign for REGENERATE Enamel Science™ on Facebook

Posted by Alexandra Gehringer on June 28, 2017

Idomoo’s Dynamic Video Ads drove 53% conversion and 38% uplift in CTR for multiple brands in recently launched campaigns. 

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3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on June 20, 2017

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any other medium. What’s more, it’s popular. People like engaging with video -- over 100 million hours of video content are watched daily on Facebook alone. 

So when you recognize what a powerful tool video ...

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5 Tricks for Kickstarting Your B2C Lead Generation

Posted by Alexandra Gehringer on June 6, 2017

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead generation is the number one priority for many companies. 

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