Alexandra Gehringer

Alexandra Gehringer
Alex is Senior Creative Marketing Writer at Idomoo. Her goal is to give brands and marketers the information they need to achieve peak customer engagement. Through compelling, highly-relevant marketing initiatives built around Idomoo's Personalized Video Technology, she believes every brand can create an emotional, one-to-one connection with their customers.

Recent Posts

4 Creative Video Ideas You Shouldn’t Be Afraid to Try

Posted by Alexandra Gehringer on Jul 12, 2017 12:12:37 PM

How often have you told your video marketing team, or even been instructed yourself, to think outside the box? While the notion of “thinking outside the box” conjures groundbreaking and exciting creative video ideas, many people are hesitant to commit to creatively risky concepts – especially wh[...]

The #1 Video Stat You Need to Know [Infographic]

Posted by Alexandra Gehringer on Jul 7, 2017 11:39:34 AM

As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that ar[...]

Idomoo and Unilever Partner on Dynamic Video Ads Campaign for REGENERATE Enamel Science™ on Facebook

Posted by Alexandra Gehringer on Jun 28, 2017 10:15:36 AM

Idomoo’s Dynamic Video Ads drove 53% conversion and 38% uplift in CTR for multiple brands in recently launched campaigns. 

3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on Jun 20, 2017 1:02:55 PM

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any oth[...]

5 Tricks for Kick-Starting Your B2C Lead Generation

Posted by Alexandra Gehringer on Jun 6, 2017 2:28:10 PM

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead gen[...]

Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on Jun 2, 2017 2:44:44 PM

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, c[...]

7 Dos and Don’ts of Video Personalization

Posted by Alexandra Gehringer on Jun 1, 2017 2:22:48 PM

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches a[...]

4 Ways Personalized Video Can Help You Create Wow Moments

Posted by Alexandra Gehringer on May 24, 2017 11:47:16 AM

Do you wow your customers? It may sound like a funny question, but the value in regularly delivering wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relations[...]

How to Sell Video Production Services to Enterprises

Posted by Alexandra Gehringer on May 17, 2017 11:54:39 AM

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing w[...]

5 Creative Video Tips That Really Work

Posted by Alexandra Gehringer on May 12, 2017 4:01:00 PM

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as ha[...]

Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017 10:31:11 AM

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the o[...]

3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017 10:38:41 AM

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a g[...]

How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on Apr 28, 2017 10:28:34 AM

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

5 Surprising Ways Video Marketing Can Improve Customer Retention

Posted by Alexandra Gehringer on Apr 27, 2017 10:37:21 AM

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more [...]

Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on Apr 21, 2017 3:21:26 PM

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure[...]

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on Apr 19, 2017 10:12:43 AM

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of th[...]

Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on Apr 13, 2017 11:48:21 AM

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

How to Solve Customer Engagement Challenges

Posted by Alexandra Gehringer on Apr 11, 2017 10:28:41 AM

It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’ success? And how does one go about solving potential (or current) customer engagement challenges? 

4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Posted by Alexandra Gehringer on Apr 6, 2017 10:44:14 AM

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? 

26 Surprising Facts About Video Engagement

Posted by Alexandra Gehringer on Mar 31, 2017 10:08:00 AM

When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how it can cont[...]

Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards

Posted by Alexandra Gehringer on Mar 30, 2017 11:01:40 AM

Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that[...]

Will Personalized Marketing Ever Rule the Marketing Industry?

Posted by Alexandra Gehringer on Mar 29, 2017 10:29:47 AM

In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalization. 

How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on Mar 27, 2017 10:35:19 AM

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the e[...]

7 Ways to Make a Good Retention Rate Even Better

Posted by Alexandra Gehringer on Mar 21, 2017 5:49:41 PM

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know j[...]

The Leading Cause of Customer Churn, And How to Avoid It

Posted by Alexandra Gehringer on Mar 14, 2017 10:18:09 AM

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor custo[...]

6 Little Changes That Will Make a Big Difference in Your Churn Rate

Posted by Alexandra Gehringer on Mar 6, 2017 12:15:38 PM

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the pretending in the world won’t turn that dream into a reality. 

4 Things Your Boss Wishes You Knew About Customer Retention

Posted by Alexandra Gehringer on Feb 28, 2017 10:51:24 AM

Before you can master customer retention, you’ve got to understand people. What makes us purchase? What makes us loyal? Or, conversely, what pushes us away? And what the heck makes retention so important? 

7 Rules Your Video Marketing Strategy Shouldn’t Ignore

Posted by Alexandra Gehringer on Feb 23, 2017 4:48:01 PM

So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium? 

But while “going viral” is a common dream fo[...]

A Guide to Launching Your First Video Campaign

Posted by Alexandra Gehringer on Feb 21, 2017 11:17:52 AM

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also[...]

Become an Expert in Interactive Marketing with These 5 Tips

Posted by Alexandra Gehringer on Feb 15, 2017 2:17:13 PM

Let’s start off by answering two basic questions. First, what is interactive marketing? 

7 Signs You Are a Creative Advertising Expert

Posted by Alexandra Gehringer on Feb 13, 2017 12:01:52 PM

This post could boil down to one simple statement: “I wish I’d thought of that.” 

Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely de[...]

How to Get More Results Out of Your Creative Management

Posted by Alexandra Gehringer on Feb 10, 2017 11:19:58 AM

It’s pretty easy to list the traits of a bad creative management. Short-sighted, impulsive, stubborn, ego-driven, unconstructive or unclear in their feedback, resistant of change, impossible to approach or simply impossible to work with… Feel free to take a moment to remember a miserable leader y[...]

4 Tips for Enhancing Your Programmatic Advertising with The Right Creative

Posted by Alexandra Gehringer on Feb 8, 2017 3:50:26 PM

According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs.[...]

How Music for Life Launched a Personalized Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate

Posted by Alexandra Gehringer on Feb 8, 2017 3:06:49 PM

Music for Life is a charity organization created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities.

2016 marked the 10th edition of The[...]

6 Ways to Inspire Your Creative Team in 2017

Posted by Alexandra Gehringer on Jan 30, 2017 3:03:56 PM

January’s a tough month when it comes to inspiring motivation and innovation within a creative team, or really any team for that matter. Everyone has recently emerged from the haze of the holidays and is physically back at work, but mentally…maybe not so much, not just yet. 

Cadbury Launched Two Successful Personalized Video Campaigns: One to Gain Foothold in a New Market, the Other to Introduce a Product Line

Posted by Alexandra Gehringer on Jan 23, 2017 10:16:06 AM

Cadbury, a Mondeléz International Inc. brand, is the second largest confectionary brand in the world, operating in more than 50 countries worldwide. They are well known for their fun, engaging marketing and advertising launches. 

The Two Undeniably Biggest Trends at CES 2017

Posted by Alexandra Gehringer on Jan 12, 2017 2:44:21 PM

Each year CES rolls out the most dazzling new tech products – some are gimmicky gadgets exhibiting more flash than purpose, others are true examples of impressive innovation in their field. It’s the latter that sets the tone for what the industry’s major trends will be for that year and beyond. 

4 Ted Talks That Everyone in the Creative Industry Should Watch

Posted by Alexandra Gehringer on Jan 11, 2017 1:18:10 PM

It’s all too easy to lose track of time once you go down the TED Talk rabbit hole. The 15-20 minute video bites of wisdom shared by industry leaders, researchers, experts and authors are all but irresistible. They’re visually engaging, frequently funny and always interesting.

How to Build an Empire with Personalized Video Content Marketing

Posted by Alexandra Gehringer on Dec 30, 2016 2:00:00 PM

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’[...]

What the World Would Be Like Without Marketing Personalization

Posted by Alexandra Gehringer on Dec 23, 2016 11:16:24 AM

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you were never even remembered.

How Video Personalization Solves A Major Marketing Challenge

Posted by Alexandra Gehringer on Dec 22, 2016 2:45:17 AM

In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming ma[...]

The One Marketing Automation Hack That Deserves Your Attention

Posted by Alexandra Gehringer on Dec 16, 2016 3:55:14 PM

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently d[...]

You’re Losing Money If You Ignore These 3 Crucial Marketing Tools

Posted by Alexandra Gehringer on Dec 15, 2016 12:57:11 PM

We know marketing can be overwhelming. There are a lot of cogs in the machine, and it’s tough to discern which marketing tools can work for your business and which will just leave your head spinning. The good news is you don’t need to be everywhere using everything all at once. 

Why Data-Driven Marketing Can Be Your Crystal Ball

Posted by Alexandra Gehringer on Dec 9, 2016 4:49:50 PM

So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback[...]

6 Common Lies About Drip Campaigns

Posted by Alexandra Gehringer on Dec 8, 2016 3:34:00 PM

Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip campaign because they truly have the power of producing excellent business results. 

ITN Productions Wins at 2016 Content Marketing Awards for Barclays Personalized Video Campaign

Posted by Alexandra Gehringer on Dec 1, 2016 2:13:30 PM

ITN Productions has won a gold Content Marketing Award in the category of “Best Finance” for the Premier Personalization Film they produced for Barclays UK. The Personalized Video was sent to all Barclays UK Premier clients upon sign-up and featured a voice-over with their name, as well as other [...]

Why Video Changes the Game for Customer Acquisition

Posted by Alexandra Gehringer on Nov 24, 2016 11:11:16 AM

You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers. 

Monarch Holidays Personalized Video Campaign Has Won a Data Storytelling Award

Posted by Alexandra Gehringer on Nov 21, 2016 10:30:00 AM

Monarch Holidays has won the “Personalization” category at the 2016 Data Storytelling Awards for the Personalized Video campaign they sent to customers while merging with Cosmos Holidays.

4 Reasons You Should Add Video to Your Marketing Strategy

Posted by Alexandra Gehringer on Nov 17, 2016 11:43:49 AM

Data suggests that digital video ad spending will increase from $9.9 billion, where it currently stands in 2016, to $28.08 billion by 2020. This means within advertising, video is the fastest growing category on mobile, on desktop and overall, as reported in a survey conducted by Cowen and Compan[...]

Mercer Used Personalized Video to Explain Pensions and Engage Employees

Posted by Alexandra Gehringer on Nov 15, 2016 12:08:54 PM

World renowned human resources consulting firm Mercer is in the business of helping people engage with and understand their employee benefits. Because what good is a benefit if you’re not taking full advantage of it? 

How to Solve Customer Engagement Challenges with Personalized Video

Posted by Alexandra Gehringer on Nov 10, 2016 3:34:48 PM

The quest to earn customer attention and loyalty can seem never ending. Amid the ever-changing landscape of social media, the unrelenting chaos of an inbox and the constant noise of competing messages, it can feel impossible to fully engage customers. And whether you realize it or not, you might [...]

Utilities Providers: Improve Your Customer Engagement

Posted by Alexandra Gehringer on Nov 9, 2016 12:29:37 PM

A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries. 

Barclays’ Personalized Onboarding Video was Nominated for a 2016 Drum Marketing Award

Posted by Alexandra Gehringer on Nov 2, 2016 11:00:00 AM

Barclays was nominated for a 2016 Drum Marketing Award in the category of “Direct and Promotional Strategy of the Year.” The bank took an outstanding approach to welcoming new clients when they launched an email campaign featuring a short, friendly Personalized Video. The video offered a warmer [...]

5 Effective Customer Engagement Tips for Insurance Marketers

Posted by Alexandra Gehringer on Oct 31, 2016 10:12:24 AM

Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy[...]

Why 90% of Marketing Execs Think Personalized Marketing is the Future

Posted by Alexandra Gehringer on Oct 26, 2016 11:00:00 AM

Anyone who has an inbox, a social media feed or even a Wi-Fi connection knows just how many messages jockey for their attention each day. It’s a lot, and most of them never see any level of engagement.

Why These 6 Popular Video Marketing Campaigns Work

Posted by Alexandra Gehringer on Oct 24, 2016 1:00:00 PM

 

Video marketing is a powerful tool to effectively communicate with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video.

Video Marketing Best Practices for 2017

Posted by Alexandra Gehringer on Oct 20, 2016 1:48:17 PM

Marketers are quickly embracing the powerful potential of video when communicating with customers. Humans process visual information 60,000 times faster than text and remember audio-visual info 68% more reliably than text. If you can have a tool in your arsenal that produces those types of number[...]

How Monarch Holidays Used Personalized Video to Engage Customers

Posted by Alexandra Gehringer on Oct 5, 2016 11:07:16 AM

When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.

Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on Sep 28, 2016 3:13:58 PM

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought [...]

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