Idomoo Blog

Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on June 2, 2017

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

Read More

7 Dos and Don’ts of Video Personalization

Posted by Alexandra Gehringer on June 1, 2017

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. 

If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.

Read More

4 Ways Personalized Video Can Help You Create Wow Moments

Posted by Alexandra Gehringer on May 24, 2017

Do you wow your customers? It may sound like a funny question, but the value in regularly delivering wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

But how is it possible to deliver individually relevant wow moments in the digital age? SMBs and enterprise companies alike face the challenge of satisfying, at scale, customers’ desire for fac...

Read More

How to Sell Video Production Services to Enterprises

Posted by Alexandra Gehringer on May 17, 2017

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing what you preach. 

Let’s take a closer look at how to approach your initial meeting with a prospective client, how to sell video if they’re on the fence and some tips for how to ultimately close the dea...

Read More

5 Creative Video Tips That Really Work

Posted by Alexandra Gehringer on May 12, 2017

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as hard as you might think either.

Below you’ll find 5 creative video tips that can help you craft an effective campaign. Treat them like a road map, and finding success will be a breeze.

Read More

Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the only thing that mattered was the dreamy sight of some friends in a Volkswagen Cabrio cruising along windy roads at night while Nick Drake crooned the somewhat nonsensical but no less captivating lyrics...

Read More

3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a great campaign, one that leaves people convinced that this one solution is the best, or that this one story speaks to them the most. Once someone has connected with the solution or the story, they then...

Read More

How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on April 28, 2017

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

Read More

5 Surprising Ways Video Marketing Can Improve Customer Retention

Posted by Alexandra Gehringer on April 27, 2017

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that they would be exclusively loyal to a brand

Read More

Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on April 21, 2017

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure what customer retention is to begin with. 

For anyone in need of some Customer Retention 101, consider this your official primer. 

Let’s start at the beginning: what’s a good, simple customer retenti...

Read More