Idomoo Blog

Why Utilities Must Enhance Customer Engagement

Posted by Danny Kalish on January 5, 2016

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

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How to Select the Right Case for Personalized Video

Posted by Danny Kalish on October 29, 2015

Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

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4 Best KPIs for Measuring PersonalizedVideo success – Idomoo

Posted by Danny Kalish on October 21, 2015

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.

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The Evolution of Visual Communication: From TV to PV - Personalized Video

Posted by Danny Kalish on June 4, 2015

200 Million Years of Visual Communication

Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the people in it – their body language and facial expression can reveal a lot about what kind of a person they are.

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4 Ways Marketers Can Connect Effectively with Millennials

Posted by Danny Kalish on June 3, 2015

They're plugged in and have plenty of choices. How do you reach them? Personalize.

If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may ditch their tried-and-true brand to benefit from appealing introductory offers and cheaper prices presented by a competitor. While this wasn't the case with previous generations, Generation Y, or Mill...

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6 Key Elements to Consider When Choosing a Personalized Video Platform

Posted by Danny Kalish on April 5, 2015

So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified the decision making process for you with a list of the main things to consider. Check out our highlights below.

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Extend Customer Engagement Every Step of the Customer Life-Cycle

Posted by Danny Kalish on January 28, 2015

How do you bridge the gap between CRM and successful long-term customer engagement? 

Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.

What is required is a last-mile delivery mechanism, like personalized video, to help project a perception that someone genuinely cares about the customer. A well-executed personalized video can have a huge impact on every as...

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