Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?
Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the p[...]
If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may [...]
So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified th[...]
Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.
What is required is a la[...]