Yotam Benami

Yotam Benami
In his role as Idomoo's CMO, Yotam is responsible for supporting the company's continued growth in its core Enterprise market and for driving it’s fast-growing platform business.

Recent Posts

Solving Video Advertising’s ROI Problem

Posted by Yotam Benami on Jul 6, 2017 2:27:43 PM

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact o[...]

How Customer Engagement Drives the Bottom Line for Mortgage Companies

Posted by Yotam Benami on Jun 27, 2017 10:33:16 AM

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. Howev[...]

What is Native Personalized Video and Why Should I Care?

Posted by Yotam Benami on Mar 20, 2017 12:14:10 PM

Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video 

Driving Loyalty by Putting a Face on Chatbots

Posted by Yotam Benami on Jan 31, 2017 12:02:54 PM

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would instantly confirm that.  After all, as a self-serve tool, chatbot[...]

Insuring Millennials: From Transactional to Relational Engagement

Posted by Yotam Benami on Aug 3, 2016 3:16:53 AM

Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built[...]

Big Data: The Last Mile

Posted by Yotam Benami on Jul 21, 2016 8:00:25 AM

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. Howev[...]

Communicating with residents in the City of the Future

Posted by Yotam Benami on Jul 28, 2015 2:39:56 AM

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment f[...]

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