Zurich Wins an ICEA Innovation in Insurance Award

Posted by Adam Titcher on Jul 1, 2014 7:00:04 AM

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA president said that this year was particularly hard to make a decision as there were more than the usual amount of projects from 26 participating insurers.

Our team at Idomoo worked closely with Zurich to produce a video campaign of more than 44,000 personalized videos sent to home and car owners to encourage insurance renewals. The campaign enjoyed an open rate of nearly 40%, with 86% of people viewing the video. The results of the campaign, plus the exciting award, show that video is a truly effective means for communicating with your customers.

In case you are wondering, ICEA is Investigación Cooperativa entre Entidades Aseguradoras y Fondos de Pensiones, the Association of Insurance Companies in Spain.

Adam Titcher

Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration.

Topics: Innovation, Insurance, Zurich Wins, Award, Blogs, ICEA

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