Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on September 7, 2015

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to offer consumers something they want, and not what your brand would like them to want. Whether that “something” is a look back at physical fitness achievements or learning about a sweet tooth as Cadbury did using Idomoo's platform.

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Article by Adam Titcher

Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration.