Best Marketing Video
We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award. Ragan's PR hailed PPL's campaign as "an exciting and innovative marriage of video, data, and technology."
About the Campaign
PPL wanted to inform their customers about their energy usage and equip them with the data they need to improve their energy consumption habits. With the popularity of online video continuing to make an impact, PPL took the opportunity to communicate their customers' quarterly statement visually using Idomoo's personalized video engagement platfom.
PPL's Personalized Video