Video engages users like few other formats, but it has one main drawback. Outside of video games and a few exceptions, it’s usually presented as a fixed playback that is the same every time it plays.
Personalized video provider Idomoo hopes to change that with today’s release of its Dynamic Storybuilder Suite. If successful, the new offering takes us one step closer to the individualized video billboards envisioned in the movie Minority Report.
The Suite, utilizing the company’s existing Personalized Video Cloud Platform, bundles the tools that were previously only available as part of Idomoo’s turnkey service. It now allows any agency to create, en masse, data-driven live-action videos that are targeted at individuals.