Idomoo Blog

The ROI of Personalization - Here's How it Pays Off

Posted by Julia Graham on November 23, 2017

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty heinous crime nowadays, people (I'm looking at you, 70% of brands who think personalization is important but are still not implementing). 

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4 Pro Tips for Writing Irresistible Drip Campaign Emails

Posted by Julia Graham on November 7, 2017

Drip marketing, when done right, can be one seductive communications strategy.

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4 Brands that Took Personalized Marketing to the Next Level

Posted by Julia Graham on October 23, 2017

Brands world-wide are ablaze with the virtues of marketing personalization and its ability to improve customer experience, drive revenue, increase brand loyalty, and create consistency across channels. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.

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3 Reasons Why Your Personalization Efforts Just Aren’t Working

Posted by Julia Graham on October 17, 2017

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming a battle ground, and the nuclear weapon to win it is marketing personalization. In fact, customers have grown to expect experiences to be tailored to th...

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Idomoo Announces the Launch of PVaaS™ 2.0: Here’s What’s New!

Posted by Alexandra Gehringer on October 5, 2017

We are pleased to announce the release of PVaaS™ 2.0, the latest version of our Personalized Video as a Service platform. Version 2.0 truly marks the arrival of Native Personalized Video, a concept we have been developing for quite some time. What does Native Personalized Video mean? In short – that data-driven videos of all sorts are able to match the quality of “standard” video productions. 

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Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program

Posted by Alexandra Gehringer on August 15, 2017

Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform. 

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How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates

Posted by Alexandra Gehringer on August 9, 2017

It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only 100 brand advocates that sales and marketing personnel could go to for help. 

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How to Use Video to Make Your Business Personal

Posted by Alexandra Gehringer on August 7, 2017

Marketers are ultimately interested in influencing consumer behavior, right? It doesn’t matter if you want someone to buy a product, enroll in a service, become loyal to a brand or align with a particular set of values. No matter what you’re trying to do, you’re not going to get very far unless you have a personal connection with the people you’re speaking to.

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3 Pro Tips for Including Personalization in Video Campaigns

Posted by Alexandra Gehringer on July 31, 2017

Personalized Video marketing campaigns are an excellent way of engaging customers with information that’s both visually driven and individually relevant. Why does this matter so much?

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4 Creative Video Ideas You Shouldn’t Be Afraid to Try

Posted by Alexandra Gehringer on July 12, 2017

How often have you told your video marketing team, or even been instructed yourself, to think outside the box? While the notion of “thinking outside the box” conjures groundbreaking and exciting creative video ideas, many people are hesitant to commit to creatively risky concepts – especially when those concepts need to be pitched to a client. 

And that’s how brands fall into the cycle of gently revamping and recycling marketing campaigns, and never actually producing videos that push the en...

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