Idomoo Blog

Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the only thing that mattered was the dreamy sight of some friends in a Volkswagen Cabrio cruising along windy roads at night while Nick Drake crooned the somewhat nonsensical but no less captivating lyrics...

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3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a great campaign, one that leaves people convinced that this one solution is the best, or that this one story speaks to them the most. Once someone has connected with the solution or the story, they then...

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How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on April 28, 2017

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

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5 Surprising Ways Video Marketing Can Improve Customer Retention

Posted by Alexandra Gehringer on April 27, 2017

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that they would be exclusively loyal to a brand

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Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on April 21, 2017

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure what customer retention is to begin with. 

For anyone in need of some Customer Retention 101, consider this your official primer. 

Let’s start at the beginning: what’s a good, simple customer retenti...

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7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on April 19, 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship. 

How do you do this? Well, looking at consumer behavioral psychology can certainly help point you in the right direction. Behavioral psychology reveals why people...

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Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on April 13, 2017

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

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How to Solve Customer Engagement Challenges

Posted by Alexandra Gehringer on April 11, 2017

It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’ success? And how does one go about solving potential (or current) customer engagement challenges? 

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4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Posted by Alexandra Gehringer on April 6, 2017

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? 

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26 Surprising Facts About Video Engagement

Posted by Alexandra Gehringer on March 31, 2017

When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how it can contribute to their own personal identity. 

Video is an excellent vehicle for communicating product information, as well as brand values, because it’s so visually-driven and easy to consume. After all, 90...

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