The #1 Video Stat You Need to Know [Infographic]

The #1 Video Stat You Need to Know [Infographic]

As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible results. 

The pervasive client obsession with ROI can feel stifling to creative teams, but it’s not something that’s impossible to get out from underneath, especially when you have the data to support why your strategy is set to succeed. 

Pat Fallon, founder and former CEO of the Fallon creative agency, notably shared in the Harvard Business Review, “One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is the rigorous, behind-the-scenes part of our process—it’s driven by research and consumer insights, and it helps to precisely define what the company is trying to accomplish with a campaign, who the campaign is meant to reach, and why it’s going to trigger a specific response that drives sales. An idea that may seem risky during a presentation will look less so when it’s clear that we’ve thought it through.” 

Put another way: Everyone wants their marketing campaign to deliver wow moments, but if the cost to launch exceeds the business it ultimately generates, you’re going to have some unhappy clients. That’s why big creative visions need to be rooted in strong research. 

Fortunately, there’s a sweet spot where creativity and results meet, and it happens to be in video. In fact, 52% of marketing professionals worldwide name video as the type of content with the best ROI. When you’re in the business of selling creative ideas to clients, that’s the type of data that can help you seal the deal, and that’s why we think it should be the #1 video stat in your arsenal. 

In case you want a few more video stats to fall back on, we’ve rounded up over a dozen reason why your next creative campaign should incorporate video. Every statistic in our infographic, Why Video is the Secret to Satisfying the ROI Obsessed Client, speaks to the engaging power of video marketing: 

  • People prefer watching a video than reading text, and they specifically seek out video content when researching products and services.
  • Video, especially instructional video content, creates positive feelings around brands.
  • Marketers using video grow revenue significantly faster than non-video users.

Learn why video is the key to achieving maximum engagement, positive ROI and happy clients. 

Book a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

Personalized Interactive Video in Action

Personalized Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways to connect with their audience. Luckily, Personalized Interactive Video steps up to the plate. Think of it as the powerful blend of personalization and interactivity — a dynamic solution that brings the best of both worlds to your video marketing strategy. But what exactly is Personalized Video? What’s Interactive Video? And what’s the big deal with combining the two? We’ve got the answers. This blog is your go-to guide, answering your questions and sharing loads of ideas and tips for leveraging Personalized Interactive Video. Let’s get started. What Is Personalized Video? Ever felt like your name was just slapped onto

Read More
How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalizing the buying process to each prospect will become more and more important in the future. From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalized Video can transform your sales and marketing strategy. The Sales Struggle Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn

Read More
How Digital Marketing Is Changing in 2024: AI, Video and More

How Digital Marketing Is Changing in 2024: AI, Video and More

Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead of the competition. Ready to get caught up to speed? Let’s get into the must-know digital marketing trends of 2024. AI Helps Video Expand Its Reach First up? Video marketing expands its (already massive) reach. With platforms like TikTok and YouTube continuing to dominate, it’ll be hard to find a brand that hasn’t jumped on the video bandwagon and for good reason. Marketing is all about speaking to your audience and, for the modern consumer, video is the preferred language. The real game-changer this year is the elimination of barriers to entry and you can thank AI for that. With

Read More

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.