Idomoo Blog

Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on September 28, 2016

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought than you’d expect.

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Insuring Millennials: From Transactional to Relational Engagement

Posted by Yotam Benami on August 3, 2016

Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built and maintained through face-to-face interactions and competition was non-existent. Customers were uninformed and without options, so they kept coming back.

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Big Data: The Last Mile

Posted by Yotam Benami on July 21, 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the full potential the growing investments in big data, we must also look at the last mile: the suite of technologies used in translating data-driven insights into consum...

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Personalized Video Marketing Wins Again!

Posted by Adam Titcher on July 11, 2016

Video Marketing Announcement:

Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers.

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The experts guide to a $1000 video ad –Idomoo

Posted by Adam Titcher on June 14, 2016

There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.

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Video Ad Captioning for Dummies

Posted by Adam Titcher on May 3, 2016

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives with the help of global data and internet. Our mobile devices and computer screens have replaced our television screens, and even movie theater experiences. Yet, we shrill in unison and turn off the ...

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Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on April 21, 2016

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. The Millennial Generation (ages 18-34) has become the central target audience to engage because it makes up the young adult workforce and is the most diverse generation in the world. This unique group...

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The Ideal Video Length When Marketing Content

Posted by Adam Titcher on April 12, 2016

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

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Share the Gift of Love with a Valentine's Day Personalized Video on Facebook

Posted by Adam Titcher on February 14, 2016

Once a year there’s this special day, reminding us to cherish the special moments we share with the ones we love. This is Valentine's Day and we can surprise him or her with something unique, like a box of chocolates, a bouquet of flowers, or a candlelit dinner. On top of all this you can now send a personalized video through Facebook.

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Building a personalized video campaign– part 3 – Idomoo

Posted by Adi Janowitz on January 21, 2016

It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production - making a video that works is truly a team effort.

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