Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on Sep 28, 2016 3:13:58 PM

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought [...]

Insuring Millennials: From Transactional to Relational Engagement

Posted by Yotam Benami on Aug 3, 2016 3:16:53 AM

Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built[...]

Big Data: The Last Mile

Posted by Yotam Benami on Jul 21, 2016 8:00:25 AM

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. Howev[...]

Personalized Video Marketing Wins Again!

Posted by Adam Titcher on Jul 11, 2016 1:00:32 PM

Video Marketing Announcement:

Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers.

The experts guide to a $1000 video ad –Idomoo

Posted by Adam Titcher on Jun 14, 2016 8:44:20 AM

There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.

Video Ad Captioning for Dummies

Posted by Adam Titcher on May 3, 2016 7:34:04 AM

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives[...]

Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on Apr 21, 2016 8:12:25 AM

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. [...]

The Ideal Video Length When Marketing Content

Posted by Adam Titcher on Apr 12, 2016 10:18:59 AM

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

Share the Gift of Love with a Valentine's Day Personalized Video on Facebook

Posted by Adam Titcher on Feb 14, 2016 8:16:29 AM

Once a year there’s this special day, reminding us to cherish the special moments we share with the ones we love. This is Valentine's Day and we can surprise him or her with something unique, like a box of chocolates, a bouquet of flowers, or a candlelit dinner. On top of all this you can now sen[...]

Building a personalized video campaign– part 3 – Idomoo

Posted by Adi Janowitz on Jan 21, 2016 6:55:24 AM

It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-produc[...]

Why Utilities Must Enhance Customer Engagement

Posted by Danny Kalish on Jan 5, 2016 10:42:23 AM

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

Building Your Own Personalized Video Campaign Part 2: Production and Animation

Posted by Ron Ganbar on Dec 30, 2015 7:26:46 AM

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll d[...]

7 Predictions for 2016 – Forecasts for Marketing Teams

Posted by Adam Titcher on Dec 28, 2015 6:50:14 AM

Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your [...]

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on Dec 21, 2015 9:47:30 AM

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: estab[...]

Participation in the Adobe Video World Event

Posted by Shir Epelbaum on Dec 10, 2015 12:21:50 AM

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on Dec 2, 2015 6:57:16 AM

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Som[...]

Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on Nov 24, 2015 10:50:09 AM

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. I[...]

Creativity in Email Marketing

Posted by Adam Titcher on Nov 17, 2015 6:39:07 AM

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

5 Video Marketing Myths - True or False?

Posted by Michael Elias on Nov 2, 2015 4:52:53 AM

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

How to Select the Right Case for Personalized Video

Posted by Danny Kalish on Oct 29, 2015 7:54:32 AM

Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

4 Best KPIs for Measuring PersonalizedVideo success – Idomoo

Posted by Danny Kalish on Oct 21, 2015 9:07:26 AM

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.

More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on Sep 10, 2015 4:31:49 AM

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple [...]

5 Practices to Getting You Started with Data Driven Marketing Campaigns

Posted by Adam Titcher on Aug 30, 2015 8:32:12 AM

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!

Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on Aug 6, 2015 1:56:21 PM

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

Building a Profound Customer Experience for Telecom Companies

Posted by Adam Titcher on Jul 30, 2015 4:24:29 AM

Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience.

Communicating with residents in the City of the Future

Posted by Yotam Benami on Jul 28, 2015 2:39:56 AM

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment f[...]

Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on Jul 23, 2015 8:45:38 AM

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

Growth Hacking through Personalized Videos

Posted by Adam Titcher on Jul 8, 2015 4:21:27 AM

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tact[...]

Idomoo Storybuilding Suite: Introducing a new world of digital communication

Posted by Yaron Kalish on Jul 1, 2015 9:34:48 AM

Consumer Goods are Going Digital via Personalized Videos

Posted by Michael Elias on Jun 15, 2015 3:33:04 AM

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers - ever be personalized?

The Evolution of Visual Communication: From TV to PV - Personalized Video

Posted by Danny Kalish on Jun 4, 2015 8:49:50 AM

200 Million Years of Visual Communication

Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the p[...]

7 Reasons to Enter the China Online Video Market

Posted by Michael Elias on May 25, 2015 7:33:20 AM

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear bas[...]

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015 9:49:12 AM

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personaliz[...]

Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on Apr 30, 2015 9:08:37 AM

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a fin[...]

Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on Apr 16, 2015 9:37:33 AM

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of [...]

Idomoo Selects OpenGL Technology

Posted by Michael Ivanov on Apr 7, 2015 7:15:59 AM

Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology

Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use cases to l[...]

6 Key Elements to Consider When Choosing a Personalized Video Platform

Posted by Danny Kalish on Apr 5, 2015 6:56:23 AM

So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified th[...]

Outstanding Customer Experience for Insurance Companies – Part 2

Posted by Adam Titcher on Mar 30, 2015 9:38:50 AM

Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CM[...]

Outstanding Customer Experience for Insurance Companies - Part 1

Posted by Adam Titcher on Mar 23, 2015 10:07:42 AM

Threats and Trends Insurance Companies Need To Be Aware Of

Competition, attrition and everything in-between

Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers [...]

The Benefits of a Secure Personalized Video Vendor

Posted by Assaf Fogel on Mar 3, 2015 10:02:33 AM

Idomoo: The Secure Personalized Video Platform

In today's massive data-driven technology and Cloud-based world, protecting business information should be a top priority at the core of a company's values and business operations. When it comes to a personalized video platform, where video and custo[...]

Going Viral - The Elements of Viral Video and How to Get Them to Work for You

Posted by Adam Titcher on Feb 18, 2015 6:15:01 AM

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

Posted by Adam Titcher on Feb 12, 2015 5:49:08 AM

For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time!

Create Your Love Story Movie

Posted by Adam Titcher on Feb 11, 2015 7:57:47 AM

Love it or hate it, Valentine's Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it's estimated that $18.9 billion will be spent on gifts with…" $1.5 billion on the gift that keeps on givi[...]

From Personal to Impersonal: How Customer Loyalty Has Changed Over Time

Posted by Adam Titcher on Jan 29, 2015 2:29:11 PM

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing t[...]

Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on Jan 20, 2015 2:43:40 PM

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real [...]

CES 2015: Key Takeaways on Digital Trends

Posted by Michael Elias on Jan 20, 2015 2:15:42 PM

CES is not just about electronics anymore; it's about all things digital related.

The presence of Fortune 500 companies across the board made this year's event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the i[...]

Emotional Marketing for Outstanding Campaign Results

Posted by Adam Titcher on Jan 12, 2015 11:18:00 AM

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with produc[...]

Personalised Video from CMO.com

Posted by Adam Titcher on Jan 1, 2015 6:12:37 AM

Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

Posted by Adam Titcher on Jan 1, 2015 5:50:40 AM

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.

This is a common challenge tha[...]

Dynamic Video Ads Changing the Game at CES 2015

Posted by Adam Titcher on Dec 18, 2014 10:23:13 AM

Exceeding ROI Dreams with Personalized Video

Posted by Yaron Kalish on Nov 30, 2014 7:34:44 AM

As CEO of Idomoo, when I speak with our customers -- typically marketing and customer success teams -- what’s keeping them awake at night is how to get the ear of their customers.

Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award

Posted by Adam Titcher on Nov 1, 2014 7:31:33 AM

Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the[...]

Zurich Wins an ICEA Innovation in Insurance Award

Posted by Adam Titcher on Jul 1, 2014 7:00:04 AM

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovativ[...]

When Idomoo Met Scoble

Posted by Adam Titcher on Jun 30, 2014 8:03:02 AM

Recently Idomoo's CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo's PV visionary.

Another Win for Idomoo: The GTB Innovation Awards 2014

Posted by Adam Titcher on May 15, 2014 8:26:07 AM

We here at Idomoo are ecstatic to share that we have received the Best Consumer Innovation at the Global Telecoms Business Innovation Awards that were hosted at the Park Lane Hotel in London.

Idomoo Honored with French Award For Innovation

Posted by Adam Titcher on Apr 14, 2014 8:10:44 AM

We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended by France’s Foreign Minister a[...]

The Psychology of Retirement Saving

Posted by Adam Titcher on Mar 18, 2014 8:59:29 AM

If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you're behind on the latest thinking in "behavioral finance"—the study of how human psychology impacts investing and markets...

How to Move People by Telling their Stories

Posted by Adam Titcher on Feb 21, 2014 8:08:48 AM

Conveying information in the form of a narrative helps us focus, recognize what is important, connect events, anticipate, and learn.

Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

Posted by Adam Titcher on Feb 12, 2014 8:51:44 AM

You can tell a lot about what's about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world's best personalised website.

Personalized Video Is Changing the Way We Communicate

Posted by Adam Titcher on Aug 20, 2013 9:19:27 AM

The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium, and while we doubt that personalized video[...]

Idomoo wins big at Ad:tech in New York

Posted by Admin on Nov 7, 2012 6:52:55 AM

We won! This time we’ve won the “Target Video Challenge” at ad:tech New York. The Idomoo team beat four competitors to the award in the category of “Video and TV.” The award honors the best platforms and services that fully utilize the power of video through various media channels.

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