Idomoo Blog

Why Utilities Must Enhance Customer Engagement

Posted by Danny Kalish on January 5, 2016

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

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Building Your Own Personalized Video Campaign Part 2: Production and Animation

Posted by Ron Ganbar on December 30, 2015

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the more technical aspects of producing and publishing your video content.

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7 Predictions for 2016 – Forecasts for Marketing Teams

Posted by Adam Titcher on December 28, 2015

Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your business as you plan for the New Year.

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Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on December 21, 2015

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways to connect with your audience.

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Participation in the Adobe Video World Event

Posted by Shir Epelbaum on December 10, 2015

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

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Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on December 2, 2015

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies are doing it better than others. What’s the secret to a successful video campaign with a real impact on the viewer? Creating personalized video that speaks your customer's unique needs, wa...

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Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on November 24, 2015

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. In this post, we’re going to talk about methods you can use to create compelling and creative videos that will enhance your campaign results and elevate them from the lackluster results you might be us...

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Creativity in Email Marketing

Posted by Adam Titcher on November 17, 2015

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

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5 Video Marketing Myths - True or False?

Posted by Michael Elias on November 2, 2015

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

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How to Select the Right Case for Personalized Video

Posted by Danny Kalish on October 29, 2015

Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

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