Idomoo Blog

The Evolution of Visual Communication: From TV to PV - Personalized Video

Posted by Danny Kalish on June 4, 2015

200 Million Years of Visual Communication

Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the people in it – their body language and facial expression can reveal a lot about what kind of a person they are.

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7 Reasons to Enter the China Online Video Market

Posted by Michael Elias on May 25, 2015

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple's Q1 blow out earnings announcement relating to China. The high-end iPhone 6 Plus is currently the #1 selling mobile in China. With about 1.29 billion mobile users registered in China toda...

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4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer rela...

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Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on April 30, 2015

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a financial nuisance. They're marked for their usage and those fees are a kind of stamp on how your customers live their life. It's hard to shake off the negativity associated with charges and all things b...

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Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on April 16, 2015

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

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Idomoo Selects OpenGL Technology

Posted by Michael Ivanov on April 7, 2015

Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology

Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use cases to leading industry verticals across the globe – from telecom, finance, banking and insurance to health, utility and retail – Idomoo has chosen modern OpenGL as its rendering technology.

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6 Key Elements to Consider When Choosing a Personalized Video Platform

Posted by Danny Kalish on April 5, 2015

So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified the decision making process for you with a list of the main things to consider. Check out our highlights below.

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Outstanding Customer Experience for Insurance Companies – Part 2

Posted by Adam Titcher on March 30, 2015

Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night.

Acquisition - fast online quotes for i­­­nsurance policies are an interactive and appealing way to acquire new customers and convert visitors to your site. Long and tedious explanat...

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Outstanding Customer Experience for Insurance Companies - Part 1

Posted by Adam Titcher on March 23, 2015

Threats and Trends Insurance Companies Need To Be Aware Of

Competition, attrition and everything in-between

Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the future of the insurance industry. These important influencers are here to stay. With growing competition and market demand in decline, industry revenue is at ri...

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The Benefits of a Secure Personalized Video Vendor

Posted by Assaf Fogel on March 3, 2015

Idomoo: The Secure Personalized Video Platform

In today's massive data-driven technology and Cloud-based world, protecting business information should be a top priority at the core of a company's values and business operations. When it comes to a personalized video platform, where video and customized data go hand in hand, then building a culture of security to protect valuable data and information assets is paramount. A secure personalized video platform ensures that client and customer info...

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