Idomoo Blog

Going Viral - The Elements of Viral Video and How to Get Them to Work for You

Posted by Adam Titcher on February 18, 2015

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

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Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

Posted by Adam Titcher on February 12, 2015

For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time!

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Create Your Love Story Movie

Posted by Adam Titcher on February 11, 2015

Love it or hate it, Valentine's Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it's estimated that $18.9 billion will be spent on gifts with…" $1.5 billion on the gift that keeps on giving: gift cards."

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From Personal to Impersonal: How Customer Loyalty Has Changed Over Time

Posted by Adam Titcher on January 29, 2015

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing to make them feel welcome so that they will continue to use your services?

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Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on January 20, 2015

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first of its kind to celebrate the power of associating someone’s first name in a playful, social way with a product by swapping out Coke’s famous ...

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CES 2015: Key Takeaways on Digital Trends

Posted by Michael Elias on January 20, 2015

CES is not just about electronics anymore; it's about all things digital related.

The presence of Fortune 500 companies across the board made this year's event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the industry was there. The prominence of internet providers coming all the way from Asia and true digital tastemakers from various verticals set the tone for CES 2015.

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Emotional Marketing for Outstanding Campaign Results

Posted by Adam Titcher on January 12, 2015

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with product differentiation so at the end of the day, many industries do not really change. Companies in a given industry basically offer the same products or services time and time again. Telecom companies may...

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Personalised Video from CMO.com

Posted by Adam Titcher on January 1, 2015

Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

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Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

Posted by Adam Titcher on January 1, 2015

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.

This is a common challenge that Mondelēz International faces in engaging consumers on a global scale. After all, in today’s omnichannel universe, “simply pushing advertising or content to consumers won’t work anymore,” said Josep ...

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Dynamic Video Ads Changing the Game at CES 2015

Posted by Adam Titcher on December 18, 2014
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