Idomoo Blog

Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the only thing that mattered was the dreamy sight of some friends in a Volkswagen Cabrio cruising along windy roads at night while Nick Drake crooned the somewhat nonsensical but no less captivating lyrics...

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Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on December 21, 2015

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways to connect with your audience.

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