Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017 10:31:11 AM

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the o[...]

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on Dec 21, 2015 9:47:30 AM

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: estab[...]

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