Idomoo Blog

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer rela...

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