Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on Jun 2, 2017 2:44:44 PM

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, c[...]

How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on Apr 28, 2017 10:28:34 AM

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on Apr 21, 2017 3:21:26 PM

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure[...]

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on Apr 19, 2017 10:12:43 AM

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of th[...]

Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on Apr 13, 2017 11:48:21 AM

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on Mar 27, 2017 10:35:19 AM

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the e[...]

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