Idomoo Blog

Big Data: The Last Mile

Posted by Yotam Benami on July 21, 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the full potential the growing investments in big data, we must also look at the last mile: the suite of technologies used in translating data-driven insights into consum...

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5 Practices to Getting You Started with Data Driven Marketing Campaigns

Posted by Adam Titcher on August 30, 2015

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!

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