Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with information tailored to them, such as exactly how much they can potentially borrow, before they apply. Because if someone knows how much they can borrow, they’re far more likely to do s...
