Email Marketing: How To Radically Cut Through the Noise 🔪
The new secret weapon for emails that truly stands out

Email Marketing: How To Radically Cut Through the Noise 🔪 The new secret weapon for emails that truly stands out

TL;DR

Let’s face it, every additional word I write here risks losing your attention.
Big blocks of text make people tune out before they’ve even given your content a chance.

And yet, so many companies continue to send long text-heavy emails that are not getting read.


Cutting Through 🔪

Personalization stands out.

Effective personalization communicates: “This isn’t someone’s message, it’s your message.”

personalized content

Types of personalization include names, messaging, offers, data points, and even the style of animation. All aspects of personalization are uniquely data-driven to maximize impact for each and every viewer.

 

Motion catches our attention.

The “occipital lobe” (the part of the brain that is involved with vision) is wired to give its attention to things that are moving. This is because moving things are more likely to imminently attack us than non-moving things. So, “Thank you occipital lobe for keeping us safe.”

The Best of Both Worlds

Personalized GIFs give you the best of both worlds:

Animation grabs the viewer’s attention.

Personalization lets them know, “This is mine.”

Personalized GIFs go directly into an email creating an instant “Wow” experience that stands out and demands attention.

Personalized GIFs example

 

Results

Over 500X improvement in click-through rates when switching from a generic image to a Personalized GIF.*

Over 500X improvement in click-through rates when switching from a generic image to a Personalized GIF

 

Conclusion

I’ll wrap this article on how to cut through the email marketing noise (because you’re probably tired of reading and would rather just look at some animation). So, here’s a GIF explaining “What is Personalized Video?”

 

Samples

*BMO “Welcome”

 

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email
The new secret weapon for emails that truly stands out">

Explore More Content

Related Articles

Personalized Interactive Video in Action

Personalized Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways to connect with their audience. Luckily, Personalized Interactive Video steps up to the plate. Think of it as the powerful blend of personalization and interactivity — a dynamic solution that brings the best of both worlds to your video marketing strategy. But what exactly is Personalized Video? What’s Interactive Video? And what’s the big deal with combining the two? We’ve got the answers. This blog is your go-to guide, answering your questions and sharing loads of ideas and tips for leveraging Personalized Interactive Video. Let’s get started. What Is Personalized Video? Ever felt like your name was just slapped onto

Read More
How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalizing the buying process to each prospect will become more and more important in the future. From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalized Video can transform your sales and marketing strategy. The Sales Struggle Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn

Read More
How Digital Marketing Is Changing in 2024: AI, Video and More

How Digital Marketing Is Changing in 2024: AI, Video and More

Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead of the competition. Ready to get caught up to speed? Let’s get into the must-know digital marketing trends of 2024. AI Helps Video Expand Its Reach First up? Video marketing expands its (already massive) reach. With platforms like TikTok and YouTube continuing to dominate, it’ll be hard to find a brand that hasn’t jumped on the video bandwagon and for good reason. Marketing is all about speaking to your audience and, for the modern consumer, video is the preferred language. The real game-changer this year is the elimination of barriers to entry and you can thank AI for that. With

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.