Idomoo Blog

Emotional Marketing for Outstanding Campaign Results

Posted by Adam Titcher on January 12, 2015

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with product differentiation so at the end of the day, many industries do not really change. Companies in a given industry basically offer the same products or services time and time again. Telecom companies may...

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