Video Ad Captioning for Dummies

Posted by Adam Titcher on May 3, 2016 7:34:04 AM

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives[...]

Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on Jan 20, 2015 2:43:40 PM

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real [...]

Exceeding ROI Dreams with Personalized Video

Posted by Yaron Kalish on Nov 30, 2014 7:34:44 AM

As CEO of Idomoo, when I speak with our customers -- typically marketing and customer success teams -- what’s keeping them awake at night is how to get the ear of their customers.

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