Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers.
In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to offer consumers something they want, and not what your brand would like them to want. Whether that “something” is a look back at physical fitness achievements or learning about...
Deutsche Telekom has selected Idomoo, a personalized video platform provider, to create thousands of personalized videos for smooth onboarding of its new customers in Hungary. According to Idomoo, it was tasked with creating personalized videos, addressing thousands of new Deutsche Telekom customers in the country by their names, and explaining their first bill in an effort to engage and connect with them. Deutsche Telekom saw the need to ensure smooth onboarding of its customers as the firs...
Customer personalisation firm Idomoo has expanded its partnership with Deutsche Telekom to implement its Personalised Video Platform for the company and bring unique video content to customers.
Diginomica opens its series of articles on #MWC15 with a feature about Idomoo and how its data-driven videos address the "relevance crisis."
Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.
What is required is a last-mile delivery mechanism, like personalized video, to help project a perception that someone genuinely cares about the customer. A well-executed personalized video can have a huge impact on every as...
NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.
Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer's own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communication channels and no CRM data, it is a powerful customer engagement route to build strong brand affinity and connection.
