Idomoo Blog

The Psychology of Retirement Saving

Posted by Adam Titcher on March 18, 2014

If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you're behind on the latest thinking in "behavioral finance"—the study of how human psychology impacts investing and markets...

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How to Move People by Telling their Stories

Posted by Adam Titcher on February 21, 2014

Conveying information in the form of a narrative helps us focus, recognize what is important, connect events, anticipate, and learn.

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Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

Posted by Adam Titcher on February 12, 2014

You can tell a lot about what's about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world's best personalised website.

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The 20 Hottest Startups in Israel

Posted by Adam Titcher on September 12, 2013

Idomoo was featured in this Mashable list of the 20 hottest start in Israel.

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Q&A with Idomoo co-founder and CEO Yaron Kalish

Posted by Adam Titcher on July 26, 2013

The Hod HaSharon, Israel-based startup, which offers a solution that allows companies to create individualized video content for customers, closed a nearly $9 million Series A funding round in mid-June...

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Idomoo Closes $9M To Develop On-The-Fly Personalised Video Platform For Brands

Posted by Adam Titcher on June 12, 2013

Idomoo has now closed a $9 million funding round led by New York based Marker LLC. The startup provides a platform to create – you guessed it – personalised videos...

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Idomoo Picks up $9M to Tailor Marketing Videos to Specific Customers

Posted by Adam Titcher on June 12, 2013

Idomoo creates personalized videos for businesses that want to communicate with their customers in an unusual, eye-catching way. This could be used for bills, loyalty points updates, custom offers or any other kind of customer communications...

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Personalized Video Platform Startup Idomoo Lands $9m in a Round Led by Marker

Posted by Adam Titcher on June 12, 2013

Israeli startup Idomoo has raised $9 million in funding in a round led by New York-based investment firm Marker. The cash will be used to bolster its cloud-based software platform, which enables companies to create personalized videos and improve customer interactions...

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