The ROI of Personalization - Here's How it Pays Off

Posted by Julia Graham on Nov 23, 2017 11:31:00 AM

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty heinous crime nowadays, people (I'm looking at you, 70% of brands who think personalization is important but are still [...]

4 Brands that Took Personalized Marketing to the Next Level

Posted by Julia Graham on Oct 23, 2017 6:23:00 PM

Brands world-wide are ablaze with the virtues of marketing personalization and its ability to improve customer experience, drive revenue, increase brand loyalty, and create consistency across channels. In fact, 94% of senior-level executives believe delivering personalization is critical or impor[...]

3 Reasons Why Your Personalization Efforts Just Aren’t Working

Posted by Julia Graham on Oct 17, 2017 1:16:00 PM

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbi[...]

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015 9:49:12 AM

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personaliz[...]

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