Idomoo Blog

The ROI of Personalization - Here's How it Pays Off

Posted by Julia Graham on November 23, 2017

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty heinous crime nowadays, people (I'm looking at you, 70% of brands who think personalization is important but are still not implementing). 

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4 Brands that Took Personalized Marketing to the Next Level

Posted by Julia Graham on October 23, 2017

Brands world-wide are ablaze with the virtues of marketing personalization and its ability to improve customer experience, drive revenue, increase brand loyalty, and create consistency across channels. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.

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3 Reasons Why Your Personalization Efforts Just Aren’t Working

Posted by Julia Graham on October 17, 2017

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming a battle ground, and the nuclear weapon to win it is marketing personalization. In fact, customers have grown to expect experiences to be tailored to th...

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4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer rela...

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