Idomoo Blog

5 Video Marketing Myths - True or False?

Posted by Michael Elias on November 2, 2015

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

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Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on July 23, 2015

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

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4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer rela...

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Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on April 16, 2015

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

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