How Monarch Holidays Used Personalized Video to Engage Customers

Posted by Alexandra Gehringer on Oct 5, 2016 11:07:16 AM

When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.

Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on Sep 28, 2016 3:13:58 PM

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought [...]

Big Data: The Last Mile

Posted by Yotam Benami on Jul 21, 2016 8:00:25 AM

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. Howev[...]

Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on Apr 21, 2016 8:12:25 AM

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. [...]

The Ideal Video Length When Marketing Content

Posted by Adam Titcher on Apr 12, 2016 10:18:59 AM

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

Building a personalized video campaign– part 3 – Idomoo

Posted by Adi Janowitz on Jan 21, 2016 6:55:24 AM

It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-produc[...]

Building Your Own Personalized Video Campaign Part 2: Production and Animation

Posted by Ron Ganbar on Dec 30, 2015 7:26:46 AM

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll d[...]

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on Dec 21, 2015 9:47:30 AM

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: estab[...]

Idomoo Featured in Webbmedia Group's 2016 Trend Report

Posted by Adam Titcher on Dec 17, 2015 2:03:54 PM

At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they've published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to wat[...]

Participation in the Adobe Video World Event

Posted by Shir Epelbaum on Dec 10, 2015 12:21:50 AM

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on Dec 2, 2015 6:57:16 AM

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Som[...]

5 Video Marketing Myths - True or False?

Posted by Michael Elias on Nov 2, 2015 4:52:53 AM

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

4 Best KPIs for Measuring PersonalizedVideo success – Idomoo

Posted by Danny Kalish on Oct 21, 2015 9:07:26 AM

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.

More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on Sep 10, 2015 4:31:49 AM

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple [...]

Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on Sep 7, 2015 9:40:00 AM

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing p[...]

Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on Aug 6, 2015 1:56:21 PM

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

Growth Hacking through Personalized Videos

Posted by Adam Titcher on Jul 8, 2015 4:21:27 AM

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tact[...]

7 Reasons to Enter the China Online Video Market

Posted by Michael Elias on May 25, 2015 7:33:20 AM

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear bas[...]

Ragan's PR Daily Best Marketing Video Award

Posted by Adam Titcher on May 10, 2015 5:22:41 AM

Best Marketing Video

We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award.  Ragan's PR hailed PPL's ca[...]

Idomoo has developed a video template for Insurance companies

Posted by Adam Titcher on Mar 26, 2015 10:24:58 AM

ORLANDO, Florida, March 25, 2015 /PRNewswire/ --

Going Viral - The Elements of Viral Video and How to Get Them to Work for You

Posted by Adam Titcher on Feb 18, 2015 6:15:01 AM

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

Posted by Adam Titcher on Feb 12, 2015 5:49:08 AM

For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time!

Extend Customer Engagement Every Step of the Customer Life-Cycle

Posted by Danny Kalish on Jan 28, 2015 2:26:34 AM

How do you bridge the gap between CRM and successful long-term customer engagement? 

Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.

What is required is a la[...]

Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on Dec 3, 2014 3:33:08 PM

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on Dec 3, 2014 5:41:17 AM

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.

Exceeding ROI Dreams with Personalized Video

Posted by Yaron Kalish on Nov 30, 2014 7:34:44 AM

As CEO of Idomoo, when I speak with our customers -- typically marketing and customer success teams -- what’s keeping them awake at night is how to get the ear of their customers.

Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award

Posted by Adam Titcher on Nov 1, 2014 7:31:33 AM

Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the[...]

When Idomoo Met Scoble

Posted by Adam Titcher on Jun 30, 2014 8:03:02 AM

Recently Idomoo's CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo's PV visionary.

Subscribe to our blog!

differentiation-through-outstanding-customer-experience-with-personalized-videos

Posts by Topic

156389-1.png

Posts by Topic

see all