Idomoo Blog

How Monarch Holidays Used Personalized Video to Engage Customers

Posted by Alexandra Gehringer on October 5, 2016

When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.

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Unlocking the Power of Video Marketing Using Behavioral Science

Posted by Alexandra Gehringer on September 28, 2016

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain – the neocortex and the limbic system -- and the factors that move us from inaction to action are less based in thought than you’d expect.

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Big Data: The Last Mile

Posted by Yotam Benami on July 21, 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the full potential the growing investments in big data, we must also look at the last mile: the suite of technologies used in translating data-driven insights into consum...

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Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on April 21, 2016

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. The Millennial Generation (ages 18-34) has become the central target audience to engage because it makes up the young adult workforce and is the most diverse generation in the world. This unique group...

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The Ideal Video Length When Marketing Content

Posted by Adam Titcher on April 12, 2016

Find out the ideal video length for your advertising efforts

This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.

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Building a personalized video campaign– part 3 – Idomoo

Posted by Adi Janowitz on January 21, 2016

It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production - making a video that works is truly a team effort.

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Building Your Own Personalized Video Campaign Part 2: Production and Animation

Posted by Ron Ganbar on December 30, 2015

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the more technical aspects of producing and publishing your video content.

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Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on December 21, 2015

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways to connect with your audience.

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Idomoo Featured in Webbmedia Group's 2016 Trend Report

Posted by Adam Titcher on December 17, 2015

At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they've published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to watch in 2016.

In this Report, we were called the leaders in the Personalized Video technology space! The report went on to discuss our recently launched Storybuilder product which creates personalized v...

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Participation in the Adobe Video World Event

Posted by Shir Epelbaum on December 10, 2015

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

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