Idomoo Blog

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

Posted by Ron Ganbar on December 21, 2015

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways to connect with your audience.

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