Idomoo Blog

Creating Your Own Personalized Video Campaign

Posted by Adam Titcher on December 2, 2015

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies are doing it better than others. What’s the secret to a successful video campaign with a real impact on the viewer? Creating personalized video that speaks your customer's unique needs, wa...

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5 Video Marketing Myths - True or False?

Posted by Michael Elias on November 2, 2015

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?

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4 Best KPIs for Measuring PersonalizedVideo success – Idomoo

Posted by Danny Kalish on October 21, 2015

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.

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More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on September 10, 2015

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.

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Check Out The Brands Who Are Nailing Personalized Video

Posted by Adam Titcher on September 7, 2015

In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to offer consumers something they want, and not what your brand would like them to want. Whether that “something” is a look back at physical fitness achievements or learning about...

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Personalized videos for customer engagement in insurance – Idomoo

Posted by Adam Titcher on August 6, 2015

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.

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Growth Hacking through Personalized Videos

Posted by Adam Titcher on July 8, 2015

Growth Hacking Snapshot

It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive advantage for their business.

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7 Reasons to Enter the China Online Video Market

Posted by Michael Elias on May 25, 2015

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple's Q1 blow out earnings announcement relating to China. The high-end iPhone 6 Plus is currently the #1 selling mobile in China. With about 1.29 billion mobile users registered in China toda...

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Ragan's PR Daily Best Marketing Video Award

Posted by Adam Titcher on May 10, 2015

Best Marketing Video

We're happy to announce Idomoo's personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan's PR Daily 2014 Best Marketing Video Award.  Ragan's PR hailed PPL's campaign as "an exciting and innovative marriage of video, data, and technology."

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Idomoo has developed a video template for Insurance companies

Posted by Adam Titcher on March 26, 2015

ORLANDO, Florida, March 25, 2015 /PRNewswire/ --

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