Idomoo Blog

Going Viral - The Elements of Viral Video and How to Get Them to Work for You

Posted by Adam Titcher on February 18, 2015

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

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Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

Posted by Adam Titcher on February 12, 2015

For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time!

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Extend Customer Engagement Every Step of the Customer Life-Cycle

Posted by Danny Kalish on January 28, 2015

How do you bridge the gap between CRM and successful long-term customer engagement? 

Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.

What is required is a last-mile delivery mechanism, like personalized video, to help project a perception that someone genuinely cares about the customer. A well-executed personalized video can have a huge impact on every as...

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Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on December 3, 2014

Gives Customers Highly Relevant, Meaningful and Emotional Experiences

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Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

Posted by Adam Titcher on December 3, 2014

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.

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Exceeding ROI Dreams with Personalized Video

Posted by Yaron Kalish on November 30, 2014

As CEO of Idomoo, when I speak with our customers -- typically marketing and customer success teams -- what’s keeping them awake at night is how to get the ear of their customers.

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Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award

Posted by Adam Titcher on November 1, 2014

Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with information tailored to them, such as exactly how much they can potentially borrow, before they apply. Because if someone knows how much they can borrow, they’re far more likely to do s...

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When Idomoo Met Scoble

Posted by Adam Titcher on June 30, 2014

Recently Idomoo's CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo's PV visionary.

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