Creativity in Email Marketing

Posted by Adam Titcher on Nov 17, 2015 6:39:07 AM

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

Communicating with residents in the City of the Future

Posted by Yotam Benami on Jul 28, 2015 2:39:56 AM

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment f[...]

Consumer Goods are Going Digital via Personalized Videos

Posted by Michael Elias on Jun 15, 2015 3:33:04 AM

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers - ever be personalized?

Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on Apr 16, 2015 9:37:33 AM

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of [...]

Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on Jan 20, 2015 2:43:40 PM

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real [...]

Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

Posted by Adam Titcher on Nov 30, 2014 10:36:31 AM

Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer's own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communicat[...]

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