Idomoo Blog

Creativity in Email Marketing

Posted by Adam Titcher on November 17, 2015

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

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Communicating with residents in the City of the Future

Posted by Yotam Benami on July 28, 2015

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.

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Consumer Goods are Going Digital via Personalized Videos

Posted by Michael Elias on June 15, 2015

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers - ever be personalized?

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Earning Customer Loyalty Starts with Personal Marketing

Posted by Adam Titcher on April 16, 2015

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

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Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Posted by Adam Titcher on January 20, 2015

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first of its kind to celebrate the power of associating someone’s first name in a playful, social way with a product by swapping out Coke’s famous ...

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Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

Posted by Adam Titcher on November 30, 2014

Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer's own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communication channels and no CRM data, it is a powerful customer engagement route to build strong brand affinity and connection.

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