3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on Jun 20, 2017 1:02:55 PM

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any oth[...]

How to Sell Video Production Services to Enterprises

Posted by Alexandra Gehringer on May 17, 2017 11:54:39 AM

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing w[...]

5 Creative Video Tips That Really Work

Posted by Alexandra Gehringer on May 12, 2017 4:01:00 PM

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as ha[...]

3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017 10:38:41 AM

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a g[...]

Big Data: The Last Mile

Posted by Yotam Benami on Jul 21, 2016 8:00:25 AM

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. Howev[...]

Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on Nov 24, 2015 10:50:09 AM

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. I[...]

More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on Sep 10, 2015 4:31:49 AM

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple [...]

Targeted Marketing: Stay Connected with Your "Always-on" Consumers

Posted by Adam Titcher on Jul 23, 2015 8:45:38 AM

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14, 2015 9:49:12 AM

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personaliz[...]

Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on Apr 30, 2015 9:08:37 AM

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a fin[...]

Dynamic Video Ads Changing the Game at CES 2015

Posted by Adam Titcher on Dec 18, 2014 10:23:13 AM

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