How to Drive Action: The Psychology of Customer Engagement

What Drives Action?

We are emotional beings who THINK we’re rational beings.

What we buy, who we vote for, even who we choose to marry - are primarily emotional, or “feeling-based”, decisions.

People THINK they make decisions based on rationality, but what they are much more likely to do is make an emotional decision, and then search their brain for a rational justification of that decision.

Kaltura chooses Idomoo’s Personalized Video as a Service platform to create buzz around its brand refresh

When Kaltura – well known provider of live, real-time and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school – was founded in 2006, their founding values were openness, flexibility, and collaboration, as reflected in the company’s logo from the start. As the company has grown and steadily developed a strong global customer base, the core values have remained and served as a guiding light along the way. Recently, the corporate marketing team decided it was time to refresh the brand to reflect the company’s maturity and size, and worked with HR to figure out how to get their entire 500 global employee base excited about the refreshed brand… but somehow “individually.”

Top 10 Ways To Personalize Video

“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on.

Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.

Cracking the Code: HR Communications – Part 2
Using Personalized Video to guide employee experiences and improve company culture

(Continued from Part 1)

Culture

Effective video drives emotions.
A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.

Cracking the Code: HR Communications – Part 1
Using Personalized Video to guide employee experiences and improve company culture

Big Companies, Small Touches.

• How do you build a “workplace culture” when there is no longer a singular, “workplace?”
• How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle?
• How does a large organization keep communications feeling personal?
• How do you maintain a sense of meaningful connection when challenged with distance & distractions now more than ever?
• How do you ensure every individual employee feels appreciated, when you have thousands of employees to help feel validated and seen?
• How do you communicate the uniquely tailored information each individual employee needs to know in a manner that is engaging and individually relevant - but, also scalable?