Imagine a world where sitting on the couch, side-by-side with your best friend in another state doesn’t require a plane ticket. Or buying a new pair of shoes is possible with the swipe of your hand, no credit card (with or without chip) required. Welcome to the metaverse — a virtual world we don’t just interact with, but exist in.
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing the media landscape at large.
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice and guidance.
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. Over 40% of marketers report email engagement to be their No. 1 challenge.
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for industry leaders who are constantly seeking to deliver that “next best customer experience.”
There’s a wealth of data pointing to the benefits video marketing brings. For example, 74% of marketers say they’ve seen higher ROI from video compared to images and 68% say the same for video compared to Google Ads.
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine — but customer engagement fell flat.