Idomoo Blog

The Art of the Upsell: 6 Steps to Increasing Customer Value

Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.

How Fintech Can Enhance CX With Personalized Video

From bitcoin to NFTs to robo-advisors, fintech is a hot topic.Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages, insurance, investment and more.

Where To Share Personalized Video To Maximize Reach

From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.

7 Tips for a Personalized Year-in-Review Video

For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned.Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends.Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend.

How To Embed Video in Email (And Increase Engagement)

Email marketing is a powerful tool. Despite the continued growth and innovation of other channels, email campaigns remain the best way to promote your brand.

5 Tips To Create Support Videos for Your Customer Portal

Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options.The reasons for this increase in popularity are many, but in general, it saves web users time from interacting with a business.

5 Ways To Make Video Marketing Data-Driven and Boost ROI

Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.

Kindred Boosts Conversions With Personalised Video for Players

Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.

8 Video Marketing Trends To Watch in 2022

For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing expected to make an impact in the upcoming year.