Idomoo Blog

Co-op Insurance uses innovative Idomoo personalized video to increase customer engagement

Posted by Yotam Benami on May 2, 2019

Idomoo has been working with Co-op Insurance on a range of personalized videos, aimed to make motor insurance simpler to understand.

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Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Posted by Yotam Benami on January 24, 2019

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

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How Auto Trader upped their game using Dynamic Video Ads on Instagram Stories

Posted by Michal Wagner on December 17, 2018

It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But until recently, advertisers were unable to implement this approach in the world of video advertising which is, after all, the most engaging and powerfu...

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Creating Legends: How adidas Used Personalized Video to connect with Boston Marathon Runners

Posted by Yotam Benami on June 21, 2018

adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers - something that goes beyond the standard freebies giveaway.

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Helping Mercer Engage Employees

Posted by Michal Wagner on April 3, 2018
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Tired of burning a hole in your advertising budget?

Posted by Michal Wagner on March 21, 2018

Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns. In fact, the Google Economic Impact report claims that every $1 spent on Adwords generates $2 in revenues.

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Are You Measuring These Key B2C Marketing Metrics?

Posted by Julia Graham on January 4, 2018

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down.

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The Secret To Successful B2C Conversion Strategies

Posted by Julia Graham on December 26, 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media technology and the role it plays in marketing, consumers now have a lot more power and control over which brands they choose to interact with - and how. From choosing to skip Youtube ads to selecting which among the hundreds of marketing emails they receive t...

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How To Nail Your Video Content Strategy

Posted by Julia Graham on December 13, 2017

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.

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4 Insider Tips for Unbeatable Personalized E-mail Campaigns

Posted by Julia Graham on December 5, 2017
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