A version of this article appeared originally on Adweek. You can read it here.

The world of marketing has long since undergone a revolution in data-based personal marketing. The advertisements on leading platforms show according to the user's preferences. The next step for retail giants is sending customized offers directly to the customer.

It's no secret that mobile gaming is big.Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030.One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to spread quickly, even go viral, thanks to social media.

A version of this article appeared originally on Customer Experience Magazine. You can read it here.

When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo.

They have different brand expectations, as you’ll see below, and they’re poised to have the economic clout to make their voices heard. Research from Bank of America projects that this generation’s combined income will hit $33 trillion by 2030, surpassing millennials’ income the following year.

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalization can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key.

In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.