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The use of buttons during political elections in the United States has been around since the election of George Washington in 1789.

The use of buttons during political elections in the United States has been around since the election of George Washington in 1789.

While buttons have certainly changed in appearance over the years, the general purpose has remained the same: to make a bold display of support for a political candidate or specific issue (see: “I Like Ike”).

While buttons have certainly changed in appearance over the years, the general purpose has remained the same: to make a bold display of support for a political candidate or specific issueTo help amplify your own bold display of support, Idomoo created the #WhyImVoting campaign to enable voters to create their own buttons.

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What Drives Action?

We are emotional beings who THINK we’re rational beings.

What we buy, who we vote for, even who we choose to marry - are primarily emotional, or “feeling-based”, decisions.

People THINK they make decisions based on rationality, but what they are much more likely to do is make an emotional decision, and then search their brain for a rational justification of that decision.

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When Kaltura – well known provider of live, real-time and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school – was founded in 2006, their founding values were openness, flexibility, and collaboration, as reflected in the company’s logo from the start. As the company has grown and steadily developed a strong global customer base, the core values have remained and served as a guiding light along the way. Recently, the corporate marketing team decided it was time to refresh the brand to reflect the company’s maturity and size, and worked with HR to figure out how to get their entire 500 global employee base excited about the refreshed brand… but somehow “individually.”

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“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on.

Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.

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Big Companies, Small Touches.

  • How do you build a “workplace culture” when there is no longer a singular, “workplace?”
  • How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle?
  • How does a large organization keep communications feeling personal?
  • How do you maintain a sense of meaningful connection when challenged with distance & distractions now more than ever?
  • How do you ensure every individual employee feels appreciated, when you have thousands of employees to help feel validated and seen?
  • How do you communicate the uniquely tailored information each individual employee needs to know in a manner that is engaging and individually relevant - but, also scalable?

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Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019 to increase engagement and retention.