Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide the answers they require and to appease their concerns.

Amazon, Facebook, Instagram...YouTube.

Can you remember a world without them? It feels like they’ve been around forever.

A quick glance back at 2010 will reveal that, despite being internet staples, many (if not) most of the web’s hegemons had yet to assume the dominant roles they enjoy today.

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. 

If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).

The one thing they all have in common is the sensitive relationship between brand and customer. Neglect your existing relationships, and you’ll find yourself with a high churn rate. Find out what your business's churn rate is.

“Music expresses that which cannot be said and on which it is impossible to be silent.” ― Victor Hugo

Mr. Hugo has a point there. We all know that music affects us emotionally because we’ve experienced it for ourselves. We know that when we listen to certain types of music, we can be overcome by feelings of joy, sadness, elation, excitement, anger, and so on.

New York, NY, October 1, 2019 – Personalized Video (PV) company Idomoo recently concluded a successful funding round, raising $18 million from investors led by venture capital funds Target Global and Disruptive. "Personalized video is the future of customer engagement,” said Tal Barnoach, General Partner of Disruptive VC. “Idomoo makes it easy for brands to deploy their own personalized video campaigns and enjoy superior engagement, conversion and retention rates.”

Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder that customers remain frustrated with the digital experience, consistently ranking the industry at the bottom of the pile?