Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
From bitcoin to NFTs to robo-advisors, fintech is a hot topic.Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages, insurance, investment and more.
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned.Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends.Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend.
Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options.The reasons for this increase in popularity are many, but in general, it saves web users time from interacting with a business.
Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a joint study conducted by PwC and Forbes Insights.
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing expected to make an impact in the upcoming year.