Idomoo Blog

It’s Time To Take Customer Service as Seriously as Advertising

A version of this article appeared originally on Adweek. You can read it here.

We’ve all seen the stats.

According to research by Bain & Company, increasing customer retention rates by a mere 5% could increase profits by a whopping 25%-95%.

Reinventing Data-Based Marketing With New Technologies

A version of this article appeared originally on Adweek. You can read it here.

The world of marketing has long since undergone a revolution in data-based personal marketing. The advertisements on leading platforms show according to the user's preferences. The next step for retail giants is sending customized offers directly to the customer.

How to Make Personalized Animated Badges for Mobile Games

It's no secret that mobile gaming is big.Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030.One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to spread quickly, even go viral, thanks to social media.

Create Video Landing Pages That Work: A How-To Guide With Examples

Video marketing works. That’s a fact.Surveys show that over a quarter of people watch more than 10 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic.

How to Create Personalised Experiences for Gen Z Consumers

A version of this article appeared originally on Customer Experience Magazine. You can read it here.

When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo.

They have different brand expectations, as you’ll see below, and they’re poised to have the economic clout to make their voices heard. Research from Bank of America projects that this generation’s combined income will hit $33 trillion by 2030, surpassing millennials’ income the following year.

Ads Vs. Customer Care: The Next Generation of Digital Comms

The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.

What Is Personalized Content? 8 Places to Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalization can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key.

18 Personalized Video Examples From Top Brands That Will Wow You

In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video.

How Personalized Video Transforms Customer Experience

In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.

Using Personalization in Sales: How To Do It (With Examples)

Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences.