Idomoo Blog

5 of the Most Common Types of Personalized Videos

Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.

Why Banking Loyalty Is More Important Than Ever

The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers recommend their bank up to 6x more, spend 25% more (on average) on their credit cards and are less likely to switch to a competitor, according to a study by Bain & Company. It’s obvious loyalty is critical for banks, but it’s getting hard to come by.

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme — and for good reason.

Customer Experience Marketing for Better Business Results

Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?

Video Goes UGC: A Guide to User-Generated Video Content

The content in demand by customers today isn’t flashy or expensive. It's captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by people just like them.

Personalized Video Now a ‘Must-Have’ in the Gaming Industry

A version of this article appeared on Yahoo. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.

The Best Practices Businesses Are Using To Beat Content Fatigue

It's no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.

What the Metaverse Means for Enterprises

Imagine a world where sitting on the couch, side-by-side with your best friend in another state doesn’t require a plane ticket. Or buying a new pair of shoes is possible with the swipe of your hand, no credit card (with or without chip) required. Welcome to the metaverse — a virtual world we don’t just interact with, but exist in.