Idomoo Blog

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on April 19, 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship. 

How do you do this? Well, looking at consumer behavioral psychology can certainly help point you in the right direction. Behavioral psychology reveals why people...

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Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on April 13, 2017

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

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How to Solve Customer Engagement Challenges

Posted by Alexandra Gehringer on April 11, 2017

It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’ success? And how does one go about solving potential (or current) customer engagement challenges? 

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4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Posted by Alexandra Gehringer on April 6, 2017

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? 

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26 Surprising Facts About Video Engagement

Posted by Alexandra Gehringer on March 31, 2017

When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how it can contribute to their own personal identity. 

Video is an excellent vehicle for communicating product information, as well as brand values, because it’s so visually-driven and easy to consume. After all, 90...

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Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards

Posted by Alexandra Gehringer on March 30, 2017

Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s awards ceremony, only one Platinum rating was given out. 

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Will Personalized Marketing Ever Rule the Marketing Industry?

Posted by Alexandra Gehringer on March 29, 2017

In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalization. 

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How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on March 27, 2017

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the effectiveness of those activities and actions. It’s the quickest, simplest and most accurate way of seeing how healthy your current customer base is, and it’s a good way to predict future growth. 

But ...

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7 Ways to Make a Good Retention Rate Even Better

Posted by Alexandra Gehringer on March 21, 2017

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. 

That said, there’s always room for improvement. Here are our suggestions for making a good retention rate even better…

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The Leading Cause of Customer Churn, And How to Avoid It

Posted by Alexandra Gehringer on March 14, 2017

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%). 

The one thing they all have in common is the sensitive relationship between brand and customer. Neglect your existing relationships, and you’ll find yourself with a high churn rate...

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