Idomoo Blog

Cadbury Launched Two Successful Personalized Video Campaigns: One to Gain Foothold in a New Market, the Other to Introduce a Product Line

Posted by Alexandra Gehringer on January 23, 2017

Cadbury, a Mondeléz International Inc. brand, is the second largest confectionary brand in the world, operating in more than 50 countries worldwide. They are well known for their fun, engaging marketing and advertising launches. 

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The Two Undeniably Biggest Trends at CES 2017

Posted by Alexandra Gehringer on January 12, 2017

Each year CES rolls out the most dazzling new tech products – some are gimmicky gadgets exhibiting more flash than purpose, others are true examples of impressive innovation in their field. It’s the latter that sets the tone for what the industry’s major trends will be for that year and beyond. 

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4 Ted Talks That Everyone in the Creative Industry Should Watch

Posted by Alexandra Gehringer on January 11, 2017

It’s all too easy to lose track of time once you go down the TED Talk rabbit hole. The 15-20 minute video bites of wisdom shared by industry leaders, researchers, experts and authors are all but irresistible. They’re visually engaging, frequently funny and always interesting.

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How to Build an Empire with Personalized Video Content Marketing

Posted by Alexandra Gehringer on December 30, 2016

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to improve interactions for your existing customers, thus increasing the likelihood of repeat transactions. 

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What the World Would Be Like Without Marketing Personalization

Posted by Alexandra Gehringer on December 23, 2016

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you were never even remembered.

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How Video Personalization Solves A Major Marketing Challenge

Posted by Alexandra Gehringer on December 22, 2016

In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.

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The One Marketing Automation Hack That Deserves Your Attention

Posted by Alexandra Gehringer on December 16, 2016

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently designed, personalized experiences to nurture customers at exactly the right moment.

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You’re Losing Money If You Ignore These 3 Crucial Marketing Tools

Posted by Alexandra Gehringer on December 15, 2016

We know marketing can be overwhelming. There are a lot of cogs in the machine, and it’s tough to discern which marketing tools can work for your business and which will just leave your head spinning. The good news is you don’t need to be everywhere using everything all at once. 

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Why Data-Driven Marketing Can Be Your Crystal Ball

Posted by Alexandra Gehringer on December 9, 2016

So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback you get will be too little too late.

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6 Common Lies About Drip Campaigns

Posted by Alexandra Gehringer on December 8, 2016

Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip campaign because they truly have the power of producing excellent business results. 

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