Idomoo Blog

Are You Measuring These Key B2C Marketing Metrics?

Posted by Julia Graham on January 4, 2018

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down.

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The Secret To Successful B2C Conversion Strategies

Posted by Julia Graham on December 26, 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media technology and the role it plays in marketing, consumers now have a lot more power and control over which brands they choose to interact with - and how. From choosing to skip Youtube ads to selecting which among the hundreds of marketing emails they receive t...

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How To Nail Your Video Content Strategy

Posted by Julia Graham on December 13, 2017

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.

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4 Insider Tips for Unbeatable Personalized E-mail Campaigns

Posted by Julia Graham on December 5, 2017
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The ROI of Personalization - Here's How it Pays Off

Posted by Julia Graham on November 23, 2017

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty heinous crime nowadays, people (I'm looking at you, 70% of brands who think personalization is important but are still not implementing). 

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4 Pro Tips for Writing Irresistible Drip Campaign Emails

Posted by Julia Graham on November 7, 2017

Drip marketing, when done right, can be one seductive communications strategy.

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4 Brands that Took Personalized Marketing to the Next Level

Posted by Julia Graham on October 23, 2017

Brands world-wide are ablaze with the virtues of marketing personalization and its ability to improve customer experience, drive revenue, increase brand loyalty, and create consistency across channels. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.

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3 Reasons Why Your Personalization Efforts Just Aren’t Working

Posted by Julia Graham on October 17, 2017

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming a battle ground, and the nuclear weapon to win it is marketing personalization. In fact, customers have grown to expect experiences to be tailored to th...

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