Idomoo Blog

How Auto Trader upped their game using Dynamic Video Ads on Instagram Stories

Posted by Michal Wagner on December 17, 2018

It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But until recently, advertisers were unable to implement this approach in the world of video advertising which is, after all, the most engaging and powerfu...

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Helping Mercer Engage Employees

Posted by Michal Wagner on April 3, 2018
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Tired of burning a hole in your advertising budget?

Posted by Michal Wagner on March 21, 2018

Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns. In fact, the Google Economic Impact report claims that every $1 spent on Adwords generates $2 in revenues.

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