Idomoo Blog

Creating Legends: How adidas Used Personalized Video to connect with Boston Marathon Runners

Posted by Yotam Benami on June 21, 2018

adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers - something that goes beyond the standard freebies giveaway.

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Solving Video Advertising’s ROI Problem

Posted by Yotam Benami on July 6, 2017

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always challenging, not to mention measuring their actual impact on an advertiser’s bottom line. However, this was considered as an acceptable reality for many years.

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How Customer Engagement Drives the Bottom Line for Mortgage Companies

Posted by Yotam Benami on June 27, 2017

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively differe...

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What is Native Personalized Video and Why Should I Care?

Posted by Yotam Benami on March 20, 2017

Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video 

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Driving Loyalty by Putting a Face on Chatbots

Posted by Yotam Benami on January 31, 2017

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would instantly confirm that.  After all, as a self-serve tool, chatbots offer the closest thing to a person-to-person interaction. Their natural language interface and easy deployment across platforms make them ideal loyalty agents, customer care reps and company ambass...

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Insuring Millennials: From Transactional to Relational Engagement

Posted by Yotam Benami on August 3, 2016

Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built and maintained through face-to-face interactions and competition was non-existent. Customers were uninformed and without options, so they kept coming back.

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Big Data: The Last Mile

Posted by Yotam Benami on July 21, 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the full potential the growing investments in big data, we must also look at the last mile: the suite of technologies used in translating data-driven insights into consum...

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Communicating with residents in the City of the Future

Posted by Yotam Benami on July 28, 2015

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.

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