Idomoo Blog

Personalised Video Connects South London Diabetes Patients with Support

Posted by Yotam Benami on October 30, 2019

Type 2 Diabetes is a condition that requires a close partnership between patient and health care professionals in order for people to be able to live well with the condition.

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Personalized Video Platform Idomoo Secures $18M in Latest Round

Posted by Yotam Benami on October 28, 2019

New York, NY, October 1, 2019 – Personalized Video (PV) company Idomoo recently concluded a successful funding round, raising $18 million from investors led by venture capital funds Target Global and Disruptive. "Personalized video is the future of customer engagement,” said Tal Barnoach, General Partner of Disruptive VC. “Idomoo makes it easy for brands to deploy their own personalized video campaigns and enjoy superior engagement, conversion and retention rates.”

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Digital Mortgages Made Easy: Lessons Learned from 6 of the Top 10 Mortgage Companies

Posted by Yotam Benami on October 17, 2019

Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder that customers remain frustrated with the digital experience, consistently ranking the industry at the bottom of the pile?

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See How Orangetheory Fitness, Publicis Sapient and Idomoo Delivered a 1-2 Punch to Wow Customers

Posted by Yotam Benami on August 8, 2019

Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.

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Wowing Travelers with Dynamic Content for a Great Delta Experience

Posted by Yotam Benami on August 6, 2019

Everyone loves a loyalty programme, don’t they? That promise of a little extra for nothing must be why the average American holds 29 loyalty club memberships. Except that number doesn’t tell the whole story.

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Learnings in Player Engagement from Fortnite’s Epic Success

Posted by Yotam Benami on July 25, 2019

 

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Co-op Insurance Uses Innovative Idomoo Personalized Video to Increase Customer Engagement

Posted by Yotam Benami on May 2, 2019

Idomoo has been working with Co-op Insurance on a range of personalized videos, aimed to make motor insurance simpler to understand.

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Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Posted by Yotam Benami on January 24, 2019

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

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Creating Legends: How adidas Used Personalized Video to Connect with Boston Marathon Runners

Posted by Yotam Benami on June 21, 2018

adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers - something that goes beyond the standard freebies giveaway.

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Solving Video Advertising’s ROI Problem

Posted by Yotam Benami on July 6, 2017

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always challenging, not to mention measuring their actual impact on an advertiser’s bottom line. However, this was considered as an acceptable reality for many years.

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