Idomoo Blog

See How Orangetheory Fitness, Publicis Sapient and Idomoo Delivered a 1-2 Punch to Wow Customers

Posted by Yotam Benami on August 8, 2019

Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.

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Wowing Travelers with Dynamic Content for a Great Delta Experience

Posted by Yotam Benami on August 6, 2019

Everyone loves a loyalty programme, don’t they? That promise of a little extra for nothing must be why the average American holds 29 loyalty club memberships. Except that number doesn’t tell the whole story.

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Learnings in Player Engagement from Fortnite’s Epic Success

Posted by Yotam Benami on July 25, 2019

 

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Co-op Insurance Uses Innovative Idomoo Personalized Video to Increase Customer Engagement

Posted by Yotam Benami on May 2, 2019

Idomoo has been working with Co-op Insurance on a range of personalized videos, aimed to make motor insurance simpler to understand.

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Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Posted by Yotam Benami on January 24, 2019

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

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Creating Legends: How Adidas Used Personalized Video to Connect with Boston Marathon Runners

Posted by Yotam Benami on June 21, 2018

adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers - something that goes beyond the standard freebies giveaway.

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Solving Video Advertising’s ROI Problem

Posted by Yotam Benami on July 6, 2017

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always challenging, not to mention measuring their actual impact on an advertiser’s bottom line. However, this was considered as an acceptable reality for many years.

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How Customer Engagement Drives the Bottom Line for Mortgage Companies

Posted by Yotam Benami on June 27, 2017

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively differe...

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What is Native Personalized Video and Why Should I Care?

Posted by Yotam Benami on March 20, 2017

Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video 

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Driving Loyalty by Putting a Face on Chatbots

Posted by Yotam Benami on January 31, 2017

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would instantly confirm that.  After all, as a self-serve tool, chatbots offer the closest thing to a person-to-person interaction. Their natural language interface and easy deployment across platforms make them ideal loyalty agents, customer care reps and company ambass...

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