Building Your Own Personalized Video Campaign Part 2: Production and Animation

Building Your Own Personalized Video Campaign Part 2: Production and Animation

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the more technical aspects of producing and publishing your video content.

Personalized Video: A Closer Look at Production and Animation

We talked about the different layers of personalization in our last blog and the importance of clearly defining the elements of your video you’d like personalize. The three levels of personalization – dynamic visual elements, audio and scene animations – should be first and foremost when creating each element of your video campaign; your guiding lights while creating an effective and cohesive marketing campaign. After you’ve thought about how to personalize your video, you’ll follow these basic steps to see your vision through.

  • First, create a flow chart for all the scenes you will need for different track combinations.
  • Use the customer and client data and the ideas that are already available to you from the planning stage of creating personalized video.
  • Record and/or animate all of the options.

Before embarking on these steps, ensure that you have all of the materials necessary to see your project through to completion:

  • Adobe After Effects: While some production and animation work can be done in other applications such as Autodesk Maya, Autodesk Flame and The Foundry Nuke, the work on the personalized elements must be done in After Effects. Be sure your animators understand the specific guidelines they need to follow when doing the animation or recording the audio. You can learn about these guidelines in the Idomoo Academy.
  • Dynamic Materials: Gather all of the various materials used to fill your animated placeholders, such as images and audio files.
  • Idomoo After Effects Plugin: Once the animation process is finished and all of the rules followed, Idomoo’s plugin allows you to package the project and export it to the Idomoo StoryBuilding Suite. From here the animation studio’s work is done.

SceneLibraryAllBlue

How Idomoo Can Help You

For companies without a background in producing video, ensuring that all of the many elements come together to create personalized video can be time consuming. Idomoo allows you to automate technical setup, either on a self-serve basis through the Dynamic Storytelling Suite or through premium full services. So while companies always have full control over the message and full approval at every stage of the process, the Idomoo technical team handles the details by guiding recording sessions, editing files, creating and revising animations, ensuring file compatibility, and compiling video files for review. Companies that prefer a more hands on approach to their personalized video projects can try the Dynamic Storybuilding Suite, which provides the tools to choose and edit scenes and customize images, text, and audio. Stay tuned for the third part in this series, which will discuss testing, measuring, and improving your video campaign in preparation for the live date.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

What Is Sales Enablement? Your Go-To Guide

What Is Sales Enablement? Your Go-To Guide

Success for your sales team extends far beyond simply offering a stellar product or service. It requires empowering them with the right tools, resources and knowledge — a practice commonly known as sales enablement. As the sales landscape continues to evolve from traditional face-to-face interactions to digital and remote selling, a structured approach is more crucial than ever. This is precisely where sales enablement steps in, ensuring that your sales force is fully equipped with everything they need to engage effectively with customers throughout the entire buyer’s journey. Curious about how it all works? Throughout this blog, we’ll explore the ins and outs of sales enablement, starting with how a solid sales enablement strategy can benefit your organization. Why Sales Enablement Matters Sales enablement is a must-have initiative for any organization that wants to improve sales. But what exactly is it and why does it matter? Let’s dive into the

Read More
Idomoo Revolutionizes Personalized Healthcare Communications With New EHR Integration

Idomoo Revolutionizes Personalized Patient Communications With New EHR Integration

When it comes to healthcare-related communication, nothing is as important as clarity. People need to pay attention to and understand their treatment and next steps to take ownership of their care plan. That’s where Personalized and Interactive Video comes in. Data-driven video enhances patient communications with a more effective approach to sharing content. It’s not just easy to understand, though that’s important — people are 3.5x more likely to prefer video for complex topics. It’s also empathetic, a more human way to talk to customers while leveraging the power of digital media to be available on demand, rewatchable and easily accessible. That’s why here at Idomoo, we’re changing how hospitals and other healthcare providers communicate with patients through its Next Generation Video Platform. Now, it’s more personal and easier to understand than ever, thanks to a new integration with Epic, a prominent electronic health record (EHR) system used in 89%

Read More
Personalized Interactive Video in Action

Personalized Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways to connect with their audience. Luckily, Personalized Interactive Video steps up to the plate. Think of it as the powerful blend of personalization and interactivity — a dynamic solution that brings the best of both worlds to your video marketing strategy. But what exactly is Personalized Video? What’s Interactive Video? And what’s the big deal with combining the two? We’ve got the answers. This blog is your go-to guide, answering your questions and sharing loads of ideas and tips for leveraging Personalized Interactive Video. Let’s get started. What Is Personalized Video? Ever felt like your name was just slapped onto

Read More

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.