Cracking the Code: HR Communications – Part 2
Using Personalized Video to guide employee experiences and improve company culture

HR Communication

(Continued from Part 1)

Culture

Effective video drives emotions.

A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ― Maya Angelou

When making a new video, many creative professionals start with the question, “How do I want my audience to feel?”

Well, how do you want your audience to feel about your company?

Few tools will help you better accomplish that goal than an effective video.

Among those who have left their jobs within 90 days of being hired, 32% cited company culture as the reason.4

Poor culture can kill a workplace. That’s why UBS investment bank used Personalized Video to improve their employee communications. Resulting in a 70% video completion rate, and a staggering 100% of the feedback received was positive.

And, great culture helps a company change the world.

The “wow” moments in our life may be brief when they happen – but their impact is truly lasting.

By using a library of quick “Personalized Video Notes” you can let employees know, “We’re thinking of you and we care.”

  • Happy Birthday
  • Congrats on your new baby
  • Get well soon
  • Etc.

Are examples of quick notes they’ll love (and they’ll love to share on social :).

Company Updates

How do you tell an entire company about a new product or policy change – And yet, still make the messaging relevant to each team & every individual?

Scene selection: Lets you tell each department the messaging that is relevant to their group.

Data can be personalized on the group or individual level.

In one blast: All departments and individuals learn what they need to know – and filter out the information that is not relevant to that individual or group.

Versioning by department & by individual:

Recognition

It’s hard to overstate the importance of positive recognition.

It’s also hard to overstate the impact social media has had on our lives.

People work for money but go the extra mile for recognition

Recognition-oriented Personalized Videos, designed to be shared on social media, allow your employees to feel recognized & celebrated in an immensely public and heart-felt way.

Recognition goes far beyond the individual employee as friends & family are given a chance to share in the celebration.

Employee Recaps

It’s easy to forget all that one has accomplished in a year – or over a career. But, when you add it up and present the data in a compelling way, personalized recap videos empower employees to feel proud of just how much they have accomplished. Furthermore, it helps people share those accomplishments & those warm feelings with others.

Idomoo typically sees an over 80% social-sharing rate for Personalized Videos recapping employee achievements.

Building a strong brand identity as well as helping employees cultivate a sense of pride in the company as well as in themselves.

In conclusion…

Why Video?:

Simply put, people do not want to read. There’s a reason why almost 5 billion videos are watched on YouTube every single day.1

Additionally, humans are visual learners: People retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.2

Why Personalization?

  • 74% of people report feeling frustrated when content is not personalized.3
  • 87% say that personally-relevant content positively influences how they feel about a company.3

Summary

It’s widely known that a company’s most critical asset is its employees. Videos personalized as uniquely as each-and-every recipient watching them, provide a feeling of belonging, recognition, and being valued. Innovating and strengthening a new type of employee experience. One which demonstrates that the employer truly cares about the individual – and in turn, the individual, feels engaged & cares about the company.

Contact us to see why top brands are using Idomoo, and learn more about how we can help you give the personal touch to all your employees.

Thanks for watching.

Idomoo's proven global track record

To find out more about Idomoo’s easy-to-use Personalized Video as a Service Platform (PVaaS™) and how we can help you reach your customers and drive action, contact us below.

Schedule a Call

Daryl Goldberg

VP, Client Services. Daryl oversees the Customer Success & Project Management teams at Idomoo, ensuring customers’ successful implementation of cutting-edge Personalized Video solutions. Daryl manages projects for major clients and heads a team of Client Service professionals creating & implementing data-driven videos for some of the world's largest brands.

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