Cracking the Code: HR Communications – Part 2
Using Personalized Video to guide employee experiences and improve company culture
(Continued from Part 1)
Effective video drives emotions.
A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.
When making a new video, many creative professionals start with the question, “How do I want my audience to feel?”
Well, how do you want your audience to feel about your company?
Few tools will help you better accomplish that goal than an effective video.
Poor culture can kill a workplace. That’s why UBS investment bank used Personalized Video to improve their employee communications. Resulting in a 70% video completion rate, and a staggering 100% of the feedback received was positive.
And, great culture helps a company change the world.
The “wow” moments in our life may be brief when they happen – but their impact is truly lasting.
By using a library of quick “Personalized Video Notes” you can let employees know, “We’re thinking of you and we care.”
- Happy Birthday
- Congrats on your new baby
- Get well soon
Are examples of quick notes they’ll love (and they’ll love to share on social :).
How do you tell an entire company about a new product or policy change – And yet, still make the messaging relevant to each team & every individual?
Scene selection: Lets you tell each department the messaging that is relevant to their group.
Data can be personalized on the group or individual level.
In one blast: All departments and individuals learn what they need to know – and filter out the information that is not relevant to that individual or group.
Versioning by department & by individual:
It’s hard to overstate the importance of positive recognition.
It’s also hard to overstate the impact social media has had on our lives.
Recognition-oriented Personalized Videos, designed to be shared on social media, allow your employees to feel recognized & celebrated in an immensely public and heart-felt way.
Recognition goes far beyond the individual employee as friends & family are given a chance to share in the celebration.
It’s easy to forget all that one has accomplished in a year – or over a career. But, when you add it up and present the data in a compelling way, personalized recap videos empower employees to feel proud of just how much they have accomplished. Furthermore, it helps people share those accomplishments & those warm feelings with others.
Idomoo typically sees an over 80% social-sharing rate for Personalized Videos recapping employee achievements.
Building a strong brand identity as well as helping employees cultivate a sense of pride in the company as well as in themselves.
Simply put, people do not want to read. There’s a reason why almost 5 billion videos are watched on YouTube every single day.1
Additionally, humans are visual learners: People retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.2
- 74% of people report feeling frustrated when content is not personalized.3
- 87% say that personally-relevant content positively influences how they feel about a company.3
It’s widely known that a company’s most critical asset is its employees. Videos personalized as uniquely as each-and-every recipient watching them, provide a feeling of belonging, recognition, and being valued. Innovating and strengthening a new type of employee experience. One which demonstrates that the employer truly cares about the individual – and in turn, the individual, feels engaged & cares about the company.
Thanks for watching.
To find out more about Idomoo’s easy-to-use Personalized Video as a Service Platform (PVaaS™) and how we can help you reach your customers and drive action, contact us below.