Monarch Holidays Personalized Video Campaign Has Won a Data Storytelling Award

Monarch Holidays has won the “Personalization” category at the 2016 Data Storytelling Awards for the Personalized Video campaign they sent to customers while merging with Cosmos Holidays.

Produced by creative agency WDMP, the Personalized Videos aimed to retain valuable Cosmos Holidays customers through the brand’s transition period. Viewers were shown unique videos reflective of their travel preferences and relevant Monarch booking offers. 

99% of viewers completed their Personalized Video and the resulting bookings delivered a 500% ROI. 

The judges commented that the Personalized Video campaign was “a memorable approach to personalization. A simple idea, well executed and with impressive results.” 

About the Data Storytelling Awards 

Presented by Marketing Week and hosted in London, the Data Storytelling Awards aim to spotlight and celebrate the strategies, people and brands that are setting the standard in data. The 2016 panel of judges featured 12 of the most influential minds in data and insight from top UK brands.

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Alexandra Gehringer

Alex is Senior Creative Marketing Writer at Idomoo. Her goal is to give brands and marketers the information they need to achieve peak customer engagement. Through compelling, highly-relevant marketing initiatives built around Idomoo's Personalized Video Technology, she believes every brand can create an emotional, one-to-one connection with their customers.

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