Using the Idomoo Media Bridge Integration with HubSpot to Scale Video Marketing
As the world’s leading provider of Personalized Video, we understand the power of easily embeddable media. We help brands better connect with their unique audiences through powerful, video-driven customer experiences. Using our scalable, secure tool to create individualized video messages in real-time (in full cinematic quality), Idomoo helps you humanize your brand in order to drive engagement and conversions.
When brands launch their Personalized Video campaigns right from HubSpot, they are supported by automation tools and analytics every step of the way.
We are excited to launch the new Idomoo Media Bridge Integration with HubSpot, which enables brands to combine our Personalized Video platform with the power of HubSpot automation at scale.
For Mike Stone, Director of Partnerships at Idomoo, the decision to partner with HubSpot to create this integration was an easy one.
“Many of our customers use HubSpot, and we know this will be valuable functionality for them as they set up their campaigns,“ he said.
“The Media Bridge integration is ideal for a platform like Idomoo since now HubSpot users can seamlessly integrate their Personalized Video content into their HubSpot campaigns,” he added. “This is helping increase workflow efficiencies and making campaigns simple to deploy.”
Benefits of Using the Idomoo Media Bridge Integration with HubSpot
With Media Bridge, you can now easily integrate your new or existing Idomoo videos with your HubSpot data, allowing you to access and embed all media content directly from the drag-and-drop editor — as opposed to previously, when you’d have to manually embed media into HubSpot content by importing CSVs of video links.
Now, you can seamlessly combine the power of HubSpot’s CRM platform with your favorite media apps like Idomoo. For example, brands using the Media Bridge Integration can now find all of their Idomoo media content in HubSpot and send Personalized Videos to customers or prospects directly from HubSpot. This makes for a much more seamless media sharing experience, saving your team time and tab-switching fatigue.
If you’re wondering, “But why should I use Personalized Videos for marketing?” we’ll let the numbers speak for themselves:
- Videos lead to 80% higher conversion and 68% higher retention.
- Personalization leads to 6x conversion and a 19% sales uplift.
- Combining the two, Personalized Videos lead to 8x conversion and 5x engagement.
The Idomoo Media Bridge Integration with HubSpot features access to all media content directly from HubSpot, reducing the time it takes to get personalized video content out to your audience.
With help from the incorporated analytics tools, brands can use the insights they’ve gathered to better optimize their videos and tailor all future campaigns.
With all of these combined features making it easier than ever before to test and scale video content in marketing campaigns, our team was excited to be invited to participate in the launch of the Media Bridge integration alongside only a handful of other providers.
Want to know how to take advantage of the integration if you’re a HubSpot user? Read on.
Ways to Use the Idomoo Media Bridge Integration with HubSpot
Personalized Video has a place in nearly every industry and throughout the customer lifecycle, from acquisition to onboarding to retention. Video is the No. 1 content type marketers are creating in 2021, and personalization is a growing driver of marketing success.
Increase Workflow Efficiencies
Build out Personalized Videos at scale, adding them to workflows and inserting custom HubSpot properties rather than manually customizing video content. Use drag-and-drop editors in HubSpot along with engagement data to optimize marketing efforts.
Simplify Campaign Deployment
Create videos with features like voice-to-text. Then automate messaging using triggers in HubSpot. Automatically send Personalized Videos when contacts meet certain criteria.
With Personalized Videos come improved sales. Turn prospects into customers with actionable video content that converts by providing only the most relevant offers for that individual customer. Here’s an example below with a personalized offer for home-buyers from Quicken Loans.
Stay Engaged With Customers
Connect with customers or potential customers when they are most likely to respond. Use data to drive strategy and incorporate customer data into your videos. One use we love? Recap videos, like this one from Ubisoft, that inspire customers to engage and reengage with your brand.
How to Access the Idomoo Media Bridge Integration with HubSpot
- First, browse and select Idomoo through HubSpot’s App Marketplace.
- Then follow the prompts to install the app. Once you do, the Media Bridge module will be automatically available on your portal.
- Depending on the specifics of your media app, features may vary. To find your unique collection of features, reference the app listing page for more details.
To get started seamlessly embedding media directly into HubSpot’s content editors and leveraging the engagement data right in HubSpot’s CRM, try the Idomoo Media Bridge Integration with HubSpot now.