Idomoo Blog

See How Orangetheory Fitness, Publicis Sapient and Idomoo Delivered a 1-2 Punch to Wow Customers

Posted by Yotam Benami on August 8, 2019

Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.

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Wowing Travelers with Dynamic Content for a Great Delta Experience

Posted by Yotam Benami on August 6, 2019

Everyone loves a loyalty programme, don’t they? That promise of a little extra for nothing must be why the average American holds 29 loyalty club memberships. Except that number doesn’t tell the whole story.

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Learnings in Player Engagement from Fortnite’s Epic Success

Posted by Yotam Benami on July 25, 2019

 

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Co-op Insurance Uses Innovative Idomoo Personalized Video to Increase Customer Engagement

Posted by Yotam Benami on May 2, 2019

Idomoo has been working with Co-op Insurance on a range of personalized videos, aimed to make motor insurance simpler to understand.

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Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Posted by Yotam Benami on January 24, 2019

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

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How Auto Trader Upped Their Game Using Dynamic Video Ads on Instagram Stories

Posted by Michal Wagner on December 17, 2018

It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But until recently, advertisers were unable to implement this approach in the world of video advertising which is, after all, the most engaging and powerfu...

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Creating Legends: How Adidas Used Personalized Video to Connect with Boston Marathon Runners

Posted by Yotam Benami on June 21, 2018

adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers - something that goes beyond the standard freebies giveaway.

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Helping Mercer Engage Employees

Posted by Michal Wagner on April 3, 2018
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Tired of burning a hole in your advertising budget?

Posted by Michal Wagner on March 21, 2018

Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns. In fact, the Google Economic Impact report claims that every $1 spent on Adwords generates $2 in revenues.

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Are You Measuring These Key B2C Marketing Metrics?

Posted by Julia Graham on January 4, 2018

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down.

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