FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
Top 10 Ways To Personalize Video
“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on. Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.
Cracking the Code: HR Communications – Part 2
Using Personalized Video to guide employee experiences and improve company culture
(Continued from Part 1) Culture Effective video drives emotions. A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.
Cracking the Code: HR Communications – Part 1
Using Personalized Video to guide employee experiences and improve company culture
Big Companies, Small Touches. How do you build a “workplace culture” when there is no longer a singular, “workplace?” How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle? How does a large organization keep communications feeling personal? How do
PPP Forgiveness: How SBA Lenders are Successfully Handling Borrower Concerns
A new tool to reduce calls and drive satisfaction
SBA lenders know that qualifying for loan forgiveness as part of the PPP (Paycheck Protection Program) can feel like a life or death situation. And for many businesses, it is.
It is critical that borrowers understand if they’re eligible for, and how to apply for, loan forgiveness.
Email Marketing: How To Radically Cut Through the Noise 🔪
The new secret weapon for emails that truly stands out
TL;DR Let’s face it, every additional word I write here risks losing your attention. Big blocks of text make people tune out before they’ve even given your content a chance. And yet, so many companies continue to send long text-heavy emails that are not getting read.
How Eve Online used Personalized Video to Engage Gamers like Never Before
Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019
Interactive, Personalized Video Eases the Load on Mortgage Customer Service During COVID-19
During the COVID-19 pandemic, mortgage companies are offering their customers several loan forbearance options to provide temporary relief to those who have suffered financial hardship during this time.
American Airlines “Checks In” to Offer Hope During COVID-19
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO)
How to Reduce Call Volumes and Improve Customer Satisfaction
The Problem “Can you read minds?” Ask most call center professionals and the answer is, “Sort of.” Call center employees are asked the same questions day-after-day, and call-after-call. So much so, that you wonder, “Well, why can’t a well-designed website FAQ solve the problem?”
Streamlining Mortgage Forbearance Communications
Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.
Why I’m making #MyThankYouVideo
Every day at 7 pm, NYC claps. Every day at 7 pm, the city that never sleeps drops everything to recognize and thank our healthcare workers for the selfless love and compassion they show their patients. They’re doing their jobs, but really – they’re doing so much more than that.
Separate but connected:
How technology is powering work culture through Covid-19
Addressing the challenge of building and growing a successful squad, legendary NBA coach Phil Jackson once noted that “The strength of the team is each individual member. The strength of each member is the team.”
COVID-19: When Communicating Early and Often Just Isn’t Enough
Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide
Create Deeply Personal Connections, Millions of Customers At a Time
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
7 Dos and Don’ts of Video Personalization
Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. If you’re thinking of implementing video personalization in
